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3 - Build your web presence - The digital garage

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3 - Build your web presence - The digital garage


Question 1

What are some of the ways customers can engage with your website?


    A Watch a video or download a PDF
    B Make purchases
    C Read about your products and services
    D All of the above


Question 2

True or false: Customers can learn about your business by downloading your mobile app, but they can’t place an order using an app.


    A True
    B False

Question 3

What is a web server?


    A The customer service representative you can call when you have questions about your website
    B The answer you get when you search a term on the web
    C A computer connected to the Internet with software that allows it to host all the parts of your website
    D The device that determines the speed of your mobile connection

Question 4

True or false: Your domain name includes the “www.” in your web address.


    A True
    B False

Question 5

What is something that people won’t find on your homepage?


    A All the details about every product or service you offer
    B Your address
    C A map to your store
    D Your phone number

Question 6

True or false: A “hyperlink” is a shortcut to other pages on your site or elsewhere on the web.


    A True
    B False

Question 7

Name one element you’ll probably want to exclude from your website.


    A Prices
    B A lot of deep scientific information and detailed statistics
    C Special offers
    D Certifications to show you’re qualified to provide a service

Question 8

True or false: Most if not all of your content should include a direct sales pitch.


    A True
    B False

Question 9

What are some examples of a “call to action” on a website?


    A A “call now” link so visitors can call your shop directly with one click
    B A “get directions to our store” button which maps directions from their location to yours
    C A “buy now” button where they can place an order directly
    D All of the above

Question 10

True or false: Including a search box on your site is a great way to help visitors find exactly what they want.


    A True
    B False

Question 11

Which of these is not really necessary to include on a website?


    A Your address
    B A collage of selfies
    C Your phone number
    D A map to your shop

Question 12

True or false: You should think about what your customers are looking for and develop your website content with that in mind.


    A True
    B False


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