6 - Get discovered with search - The digital garage

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6 - Get discovered with search - The digital garage


Question 1

Which is NOT a factor to consider when optimising your website for search engines?

    A Colour scheme
    B Fresh, engaging content
    C Ensuring the site is mobile-friendly
    D Site popularity

Question 2

True or false: Search engine formulas stay relatively static over time.

    A True
    B False

Question 3

Which is the first step of a structured SEO plan?

    A Hiring an agency
    B Buying an analytics system
    C Setting up your presence on social media sites
    D Keyword research

Question 4

True or false: Talking to your customers is a great way to get ideas for keywords.

    A True
    B False

Question 5

Which of the following should be part of your SEO plan?

    A Keyword research
    B Getting more people to link to your site
    C Looking at analytics data
    D All of the above

Question 6

True or false: Hiring a programmer is the only way to improve your SEO.

    A True
    B False

Question 7

More specific keywords with low search volume are called ...

    A Long-hair keywords
    B Long-tail keywords
    C Big-bang keywords
    D Top-tail keywords

Question 8

True or false: When you're starting out, you may not want to focus on the most popular keywords.

    A True
    B False

Question 9

Which of the following should not be one of your SEO goals?

    A Making sales
    B Reaching customers who are interested in what you offer
    C Showing your ad to as many people as possible
    D Getting visitors to interact with your site

Question 10

True or false: Analytics tools can tell you how often people see your ad and click through to your site.

    A True
    B False