20 - Expand internationally - The digital garage

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20 - Expand internationally - The digital garage


Question 1

To determine the best international markets for your business, you can review the:

    A Most recent football club records
    B Geographic data in your web analytics
    C Average age of the population
    D None of the above

Question 2

True or false: Hiring a native speaker is preferable to having an automated service translate your website.

    A True
    B False

Question 3

Where can you look to see if you already have customers in another country?

    A Google AdWords
    B Google Analytics
    C Google's Market Finder
    D Google’s Keyword Planner or Bing’s Keyword Research Tool

Question 4

True or false: There’s no way to find out about keyword search trends in other countries.

    A True
    B False

Question 5

You want to start advertising your business in a new country where people speak a different language. Your next best step is to ...

    A Get your content localised
    B Copy all of your ads exactly, and just target the new country
    C Register your site with the proper suffix for that country (.au or .co.uk)
    D Figure out how much you are going to charge for shipping

Question 6

True or false: You don't need to localise content; you only need to translate it.

    A True
    B False

Question 7

Which of the following is primarily meant to target new customers?

    A Email marketing
    B Print advertising
    C Retargeting advertising
    D Search advertising

Question 8

True or false: You don't need to expand your advertising beyond search when entering a new market.

    A True
    B False

Question 9

What should a business do first, when considering going into a new market?

    A Hire an agency to translate its website into the local language
    B Open a new office in the capital city
    C Determine its ability to deliver products and review all tax and legal information
    D Invest in major ad campaigns to raise brand awareness

Question 10

True or false: You need to consider Internet speed in the country you are expanding to when building out your site.

    A True
    B False

Question 11

What don't you need to do when going into a new target market?

    A Take the time to translate all aspects of your site into the proper languages for your target markets
    B Make sure you’re able to accept the types of payment that shoppers in your target market prefer to use
    C Forget about your local customers
    D Periodically review your site top to bottom with an international audience in mind

Question 12

True or false: People in different countries tend to use the same payment forms as you do.

    A True
    B False

Question 13

What will most help you when working in international markets?

    A A fancy website
    B A reasonable understanding of the legal and tax considerations in that market
    C Knowing your cost on a product
    D None of the above

Question 14

True or false: International businesses should keep in mind both language and cultural differences when establishing communication and support processes.

    A True
    B False