19 - Deep dive into display advertising - The digital garage

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19 - Deep dive into display advertising - The digital garage


Question 1

Which of these is not an outcome of using display advertising?

    A Retargeting people who have visited your site before
    B Making your website a better experience for shoppers
    C Creating awareness of your business
    D Converting people who are ready to purchase

Question 2

True or false: Display advertising can be an effective strategy across many stages of the customer journey.

    A True
    B False

Question 3

Which of the following is NOT an example of the types of data advertising networks automatically collect and share with businesses?

    A The number of times an ad was shown
    B The cost of each ad
    C How much it cost your business to create the ad
    D The total clicks on an ad

Question 4

True or false: When you purchase ad placements on an advertising network, the network decides how much you are willing to spend.

    A True
    B False

Question 5

Say someone adds your product to a shopping cart and then leaves your website – which of these tactics is most likely to encourage that person to return and purchase the product?

    A Retarget with a display ad encouraging newsletter sign-up
    B Redesign your website
    C Create a Facebook page for your business
    D Retarget with a display ad that has a discount coupon

Question 6

True or false: The first step of display retargeting is to define your audience.

    A True
    B False