21 - Make the most of video - The digital garage

We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/

21 - Make the most of video - The digital garage

Question 1

How can businesses use videos as part of their digital strategy?

    A Posting a video on YouTube or Vimeo
    B Putting a video on their own site
    C Putting text or video ads on others' videos
    D All of the above

Question 2

True or false: You need to be a large company to use video.

    A True
    B False

Question 3

Using video as part of your online presence can help you create:

    A Some funny videos
    B A great channel to engage with customers
    C Extensive business costs
    D A small following

Question 4

True or false: Your video plan can only be supported with a big budget.

    A True
    B False

Question 5

How can you make the most of video shooting time?

    A Use storyboards and shoot more than one video at a time
    B Get a really nice camera so you have better video quality
    C Only make one video at a time
    D Talk fast, and slow the video down in editing

Question 6

True or false: Making a video requires a studio and professional crew.

    A True
    B False

Question 7

What should you include with your videos?

    A Hashtags
    B Calls to action
    C A relevant title
    D All of the above

Question 8

True or false: Using videos in email marketing and social media is an ineffective way to engage and grow your audience.

    A True
    B False

Question 9

What is a good first step to take before advertising on videos?

    A Write your ads
    B Make your video advertisement
    C Define your target audience
    D Decide what video platform you want to advertise on

Question 10

True or false: It is a good idea to guide customers to pages with stunning photos or your own videos.

    A True
    B False

Question 11

Through your video analytics, you find that a lot of French-speaking people are watching your English cooking videos. You should:

    A Stop advertising to French-speaking people
    B Consider making videos in French
    C Refer them to French cooking videos
    D Keep doing what you're doing – you must be doing something right

Question 12

True or false: You can only track how many views your videos get.

    A True
    B False