Hootsuite Platform Exam Certification Answers 2018 PDF Download

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To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

Hootsuite campaigns
geo-targeted messages
geo-search streams
Internal/External Tagging
the Hootsuite Surveillance feature

If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

Assignments Feature
Publisher
Hootlet
RSS Feed
Compose Box

A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

trendwatchers, which are pre-set displays of line charts, tables, and tree maps
widgets/metrics, which are individual displays of a specific metric
templates, which are individual displays of a specific metric
campaigns, each of which are targeted at a social media objective or goal
overviews, which are pre-set collections of metrics data

To access the Hootsuite App Directory, go to the:

Settings Panel
Analytics Dashboard
Launch Menu
Extensions Dropdown

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

certified account
premium account
business account
paid account
personal account

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

Assignments
Impact
Contests
Composer
Streams

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

Direct Publishing
Mobile Notification

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)

Image posted to a Personal account
Video posts
Image posted to a Business account
Carousel image posts
Image with captions that include emoji

Publishing to Pinterest with Hootsuite saves time because:

it automatically edits any image you upload into a more ‘pin-able’ version.
it guarantees your pin will receive more engagement than posting natively.
you can schedule and post to multiple accounts and boards at the same time.
the Composer window suggests popular content for you to repin.

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

App Directory
Engagement Streams
Quick Search
Message Composer
Account Settings

When publishing to Pinterest from Hootsuite, you must include two items, which are:

a caption and a photo
a target audience and a link
a scheduled time and a photo
a photo and a link

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

picking an image from the Media Library
uploading it directly from your computer
insert an image from an Instream Tweet
uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

can only be used in one stream at a time.
contains additional security features
can be integrated across your entire dashboard, rather than just within a stream.
contains additional security features

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When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
to monitor account activity on your social networks connected to Hootsuite
to select the social profiles to which you want to publish your message
to create a network specific search stream in the Engagement area

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links are prioritized by social networks
owly links are perceived as more trustworthy than regular URLs
owly links are trackable, which means you can track how many people clicked it
owly links provide higher resolution previews of the webpage being linked to
owly links use less characters than regular URLs

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it?

Publishing the image to your Instagram account.
Selecting the image you’d like to publish.
Composing the text you’d like to accompany the image.
Scheduling when your Instagram post should publish.
Including a shortened Owly link that will accompany the post.

When you add an RSS feed to Hootsuite Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link
blocked from your feed
put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator
commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

You can do all of the following actions in the Composer, except:

convert a web address into a shortened, trackable owly link
search for mentions of your company name
track character count limits for the social networks your posting to
pick the social profiles to which you want to publish your message
schedule when your message should publish

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

include the link you’d like to publish with your image
select the image you’d like to publish
publish the image to your Instagram account
schedule when your Instagram post should publish

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

enable email notifications for failed messages under 'Preferences'
download a "Past Scheduled" report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
regularly check Publisher’s ‘Rejected’ Tab
review the 'Past Scheduled' calendar view in Publisher for entries colored red

What’s the difference between a Stream and a Tab?

Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.
Steams display content from your social networks, and Tabs house a collection of streams.
Streams provide account analytics, Tabs are where geo-searches are performed.
Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.

_ are created within __, similar to how you create individual files within a broader file folder.

Streams; tabs
Tabs, Streams
Engagements, Publisher
Libraries, Engagement
Arrows, Columns

The boards feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data
you undertake audience testing to determine the best ad product to purchase
where you set the parameters for a Hootsuite social media campaign
a location search stream, with geocode set for your specific location
where you set up user-generated content contests

Hootsuite Mobile is useful for teams because of the following functionality:

Content Library and Online Education
Search and Assignments
Approvals and Campaigns
Campaigns and Content Library
Assignments and Approvals

Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.

research it beforehand to ensure it's not already in use
confirm your hashtag budget is in line with the the cost to secure it on your target networks
verify that it's valid and already in use on all the social networks
confirm that you have the required budget to properly promote it with Google Ad Words

If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.

Photo Contest Campaign
Instagram Image Share Campaign
Mobile Photo Contest
'Instagram Contest' campaign
Hashtag User-Generated Content Contest

To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag
compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store
set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store
set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from your desktop dashboard will be visible on mobile, and vice versa
Assignments is a feature exclusive to Hootsuite Mobile
Assignments made from Mobile are not visible in the desktop dashboard
Assignments functionality is available in desktop dashboard only

In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
boards include a qualitative analysis report indicating what you should do more of (and less of)
boards provide your colleagues with continuous access to real time data, whenever they want it
boards feature a built-in ROI calculator that grade your company’s social
activities relative to your defined social media objectives

Which description below best describes the action you would undertake in this dialog box?

adding an Instagram account to Hootsuite
scheduling a post
composing a message for your audience
creating a stream
sharing account permissions with your team

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

From within the Compose Box (manual and auto-schedule)
Using the bulk uploader
From within the calendar view in the Publisher
From the drop down menu in a search stream

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

send a direct message to a user
like and reply
publish an outgoing message with photos
retweet and favourite
search for hashtags or keywords

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

convert the document into Hootsuite"s .hoot format and upload
input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
input your messages into a text document using an up to date version of Microsoft Word
ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

search stream
My Content Find
suggested content
filter videos
content curation tab

Which of the options below best describe the action being undertaken in the visual?

filtering a social media feed by specific terms
creating a Hootsuite Analytics board around mentions
building a stream to search for your competitor's content
adding a new Hootsuite user to your Twitter account

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

@ symbol after the phrase
quotation marks around the phrase
ampersands before the phrase
asterisks around the phrase
Boolean operators after the phrase

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Hootsuite App Store
Partner Upgrades
App Directory
Add-ons
Hootsuite Plug-ins
Hootsuite Library

By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

Team Admin level permissions for that Board
Full editing rights to that Board
partial editing rights
'Can Edit' is not a valid setting for Boards
Admin level permissions for that Board

YouTube requires ________________ to upload videos longer than 15 minutes in length.

users to verify their account
your account to have 100k+ subscribers
none of the options in this list
a paid subscription
you to use their native platform

Why would you want to save a message as a draft in the Hootsuite Compose Box?

to provide your entire team with approved messaging to support a campaign
To send a carefully crafted message more than once
To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin
To provide a new team member with "in-dash" feedback on social messaging they have composed

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
Hootsuite more accurately estimates the dollar value of a like, share, and retweet.

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

Approvals and Campaigns
Campaigns and Content Library
Assignments and Approvals
Search and Assignments
Content Library and Online Education

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

the country from which tweets were published
search terms
a user’s profile handle
radius around any location
hashtags
people you follow

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter lists
Twitter groups
Hootsuite groups
Twitter streams
Twitter spaces

Once a YouTube video has been published, you’ll have the option to 'Share via Hootsuite', which:

allows you to quickly share the video on other channels through the composer
shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO
sends the video to other Hootsuite team members
places a donate CTA at the end of your video

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.

‘YouTube Search’
‘My Videos’
‘Playlist’
‘Geo-search’
Review Later

Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

as slideshow, which your audience can view in full-screen
an entry to the Image Gallery
a series of 4 full-size images in individual tweets
a collage format, with full-size images

What is the main use of the Hootsuite Hootlet?

Communication with your team - the Hootlet simplifies intra-organization collaboration
Finding useful apps - the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem.
Content creation - the Hootlet helps you store and categorize your ideas for new content
Content curation - the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account

To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:

auto-populate an internal CRM message
open a printer friendly version of the board
share it via email
create and copy a custom owly link which you can then share

Overview and Boards are modules within which Hootsuite product?

Hootsuite Metrics
Hootsuite Campaigns
Hootsuite Ads
Hootsuite Publisher
Hootsuite Analytics

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

calendar reminder
push notification
text message
email
a gentle owl hoot followed by the sound of wind blowing through the trees

See the visual below. Why is the action being taken here important?

Publishing messages is how you'll engage your audience.
Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard.
Running reports is a vital part of demonstrating ROI.
Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

message approvals
campaigns
streams
content libraries
Publisher calendars

Within a Hootsuite Analytics board, you can add a widget/metric, which is:

an executive-level overview of common, aggregated metrics.
an individual display of a specific metric.
a pre-set campaign template, targeted at specific social media objectives.
a tool for tracking the posts and conversations happening in your area.
a pre-set displays of Line Charts, Tables, and TreeMaps.

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

Engagement
Approvals Queue
Content Library
Assignments
Publisher

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

the insights feature of Hootsuite Analytics
the social data feature in Hootsuite Insights
the boards feature within Hootsuite Analytics
the analytics module in Hootsuite Metrics
the metrics module in Hootsuite Social Data

What is the most popular and loved feature of Hootsuite?

The ability to schedule and publish messages to multiple accounts at once
Social media analytics and metrics
Geo-locating conversations and geo-targeting messages
The ability to automate all your social media activities (i.e., Autopilot functionality)

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

tabs and streams
the apps directory
the compose box
the content library

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

Engagement
Compose
Streams
Message Assignments
Content Library
Publisher

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Search & Settings
Publisher
Team Metrics
Compose
Impact
Streams

Which of the following is not a benefit of using Hootsuite Analytics?

Metrics data are updated in real-time
It's more efficient to gather metrics data in one place, rather than several different sources
Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower
Highly visual, customizable interface

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

private profiles or closed networks
your home country
specific social networks
specific physical locations or regions
pre-set topic areas

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

to put your analytics results in a more historical perspective
to add fullness to your metrics reports
to provide an estimate of future trends
to make it easier to generate ROI reports for key stakeholders
this is not a feature of the overview module

If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

Hootsuite Campaigns
Hootsuite Engagement
Hootsuite Email Capture
Hootsuite Retargeting
Hootsuite Analytics

Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

bulk composer
Hootsuite campaigns
calendar view in the Publisher
content library
auto-schedule

The Hootsuite bulk composer allows you to:

publish the same message across hundreds of social media networks at once
send out hundreds of personalized direct messages to your Twitter lists
upload up and schedule to 350 posts in a CSV file
generate large amounts of SEO friendly copy, based on social marketing goals
approve large numbers of posts composed by junior team members
add background music to all the YouTube videos in a playlist

What are three ways you can schedule messages in Hootsuite? Select the three best options:

Under the Require Approval heading in the Publisher
From within the Compose Box (manual and auto-schedule)
From the drop down menu in a search stream (Send to Schedule)
From within the calendar view in the Publisher
Using the bulk uploader

You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

vanity URLs
a batch of custom redirect links
enterprise URLs
custom top-level domain suffixes

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

geo-targeted auto-response
private message stream
comment stream
auto-assignment
external tag

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

YouTube engagement
replies
published comments
search
moderate

The purpose of the social profile picker in Composer is to:

select the social networks you’d like to monitor for activity relevant to your brand
pick the social networks for which you’d like to generate a statistics report about your publishing efforts
identify the social networks to which you’d like to publish your message
select or deselect your existing social networks you’d like to connect to with your Hootsuite account

When publishing and managing your YouTube content using Hootsuite, users can: (pick three)

add details about a video including a description, relevant tags, and its category
publish a video to a playlist
bypass YouTube"s size limits
view video analytics and identify top performing videos
publish videos up to 12 hours in length without a verified account

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

owl post deliveries
text messages
email notifications
push notifications
calendar reminders

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to demonstrate the ROI of your social media efforts to more senior leadership in your company
to provide colleagues with relevant content to publish with the compose box
to guide your team’s social media tactics to do more of what’s working
to supply colleagues with data required for bulk uploader entries
to provide more accurate geo-location search results in your streams

To send a carefully crafted message more than once, you should use:

Geo-targeted messages
Hootsuite Drafts
Hootsuite Profile Picker
Auto-schedule

Why would you want to add someone to a Twitter list in Hootsuite?

to create a focused feed of similar users such as industry influencers, advocates, or competitors
to send targeted direct messages in bulk
to boost the SEO of your posts
to group together your published tweets by topic for easier reference
to block them from commenting or re-sharing your posts

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
to view analytics on your YouTube channel and videos
to automatically flag comments that contain keywords that you"ve pre-defined in your YouTube settings
to vet incoming comments on your channel or specific videos by approving or deleting them
to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience

A vanity URL in Hootsuite is best described as:

a web address within a set of sub-domain names associated with certain industry segments
one that contains a custom domain suffix, such as .io .ly .ing .love
a customizable, branded URL that also lets you track click-through statistics
a set of re-direct links provided to your organization"s administrator by Hootsuite

When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

"Super-Admin"
"Custom"
‘Can Edit’
"Default"
"Unlimited Permissions"

If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

the overview feature in Hootsuite Metrics
the 'Owl View' in Hootsuite Insights
the boards feature in Hootsuite Metrics
the boards feature in Hootsuite Social ROI
the overview feature in Hootsuite Analytics

When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours
10 minutes
1 hour
30 minutes

When selecting a campaign type in Hootsuite Campaigns, you’d use to engage fans and acquire email leads with an attractive prize, and to simply get people to sign up for a special event, newsletter, or special offer.

Social Sweepstakes; Entry Forms
Sign Ups; Like Gates/Age Gates
the Social Promotions Builder; the Social Media Campaigns Builder
Social Sweepstakes; Sign Ups
Offers; Forms

To determine the ROI of your social media activities, which Hootsuite product would you use?

Hootsuite Metrics
Hootsuite Solutions
Hootsuite Social ROI
Hootsuite ROI Calculator
Hootsuite Analytics

Which of the following is not a feature of Hootsuite?

the ability to monitor conversations and engage with your audience across multiple social networks
the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
the ability to schedule and publish messages to multiple accounts at once
geo-locating conversations and geo-targeting messages

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

owly traffic
share of voice
posts
engagement
followers

Publisher’s calendar view is especially useful for:

monitoring whether a customer service query has been addressed
seeing all your scheduled posts in a single list
approving messages composed by team members
identifying gaps in your publishing schedule

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

save a composed message as a draft
search for hashtags or keywords
send a direct message to a user
retweet and favourite
like and reply

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Partner Library
Explore tab
App Directory
Hootsuite Impact tab
Hootsuite App Store

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

Analytics
Internal tags
Plug-ins
Search streams
Comment trackers

To effectively promote an upcoming event, social media managers can use the following advanced features of the compose box simultaneously when composing a message: (pick two)

tweet multiple images in a gallery format
save a tweet as a draft for future re-use
create Twitter lists with high profile attendees
geo-search for mentions of your event hashtag
monitor analytics data for sentiment around your event

Which of the options below best describe the action being undertaken in the visual?

giving a top performing organic social post a paid boost
assigning an incoming social message to a team member for a response
creating a new stream for engaging with your audience
publishing a social media message to several social media accounts
adding a social network to your Hootsuite dashboard
running an analytics report to demonstrate ROI

Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them
insights into publishing analytics, such as click throughs, impressions, and CPCs
metrics data around social messaging activities
the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr

What are some benefits to managing a YouTube channel through Hootsuite, as opposed to natively through YouTube? (pick three)

Hootsuite adds extra video editing and customization options.
Unlike YouTube, Hootsuite doesn"t restrict video size limits.
You can manage multiple YouTube accounts from one place.
You can view analytics through the YouTube Analytics app for Hootsuite.
You can schedule when your videos will publish.

A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

first response time
recent posts and overall post volume
handling time
clicks by country
# of LinkedIn status updates
total clicks
reaction topics

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

turning on the Approvals Queue, which would require Admin approval of each RSS Feed post
specifying under Preferences ---->RSS Feed the audience types who should
receive the RSS feed updates (e.g., by age, gender, occupation, etc)
setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour
specifying under Preferences ---->RSS Feed the topics/formats you'd like excluded

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