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Why is it recommended to separate Display Network campaigns from Search Network campaigns?
A) Separate campaigns allow for more accurate location targeting
B) Different campaigns settings may be more effective on different networks
C) Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score
D) Higher bids required to be successful on the Google Display Network
Explanations:
Separating campaigns by type is a good practice as it gives you much more flexibility targeting, bidding and optimizing your campaigns.
