23 - Sell more online - The digital garage

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23 - Sell more online - The digital garage

Question 1

What is a sign that people are having trouble using a particular device to purchase?

    A Your analytics shows you have a lot of mobile visitors, but very few purchases
    B You realise a specific product is not selling much compared to your other products
    C You get a lot of questions about your return policy
    D People are having trouble using a promo code for a sale that you are having

Question 2

True or false: You should allow customers to create accounts with your e-commerce store.

    A True
    B False

Question 3

What is an example of product merchandising?

    A Running an ad for your products
    B Organising your products into categories and subcategories
    C Displaying very specific, featured products on your home page
    D Cross-selling products in the checkout process

Question 4

True or false: Collecting site visitor data as they browse and purchase items can help your e-commerce engine recommend other products that visitors are likely to want.

    A True
    B False

Question 5

Why should you retarget to people who visit your site?

    A Retargeting can help you sell more products
    B To remind people about your site, in case they forget about it
    C To offer certain customers promo codes
    D All of the above

Question 6

True or false: Once your customer purchases, you can’t turn off the retargeting ad.

    A True
    B False