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17 - Make mobile work for you - The digital garage

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17 - Make mobile work for you - The digital garage


Question 1

If you are a plumber in London, what would be a goal of mobile advertising for your business?


    A Describe the history of plumbing
    B Drive more traffic onto your website
    C Share information about your competitors
    D All of the above

Question 2

True or false: Your website will look different on mobile devices compared with desktop computers.


    A True
    B False

Question 3

What’s an example of a great keyword to target people on mobiles who are searching for a plumber in London?


    A “Fix sinks”
    B “Clogged tub”
    C “Plumbing services”
    D All of the above

Question 4

True or false: Customising your video ads for mobile is a waste of time.


    A True
    B False

Question 5

What’s an example of a mobile ad network?


    A Google AdMob
    B Netflix
    C YouTube
    D All of the above

Question 6

True or false: The Google Ad Gallery for creating professional-looking display ads is free to use.


    A True
    B False

Question 7

Social media advertising solutions for mobile would include:


    A Facebook Ads
    B Twitter Ads
    C LinkedIn Ads
    D All of the above

Question 8

True or false: Social media sites do not allow you the option to target specific mobile users.


    A True
    B False

Question 9

When creating video content for mobile, your aim should be to:


    A Discuss a broad range of topics
    B Clearly define what action you want customers to take
    C Share a full description of all your products and services
    D None of the above

Question 10

True or false: YouTube receives billions of views a day from users around the world.


    A True
    B False