Avant de poser des questions au client sur son entreprise, il est préférable de lui communiquer les raisons de vos questions et les avantages que vous pouvez apporter, car :
Vous ne souhaitez pas que le client pense que vous lui faites perdre son temps.
Cela vous aidera à paraître plus à l'aise face au client, et il sera ainsi plus susceptible de
vous répondre sincèrement.
Cela permet au client de savoir s'il doit recueillir davantage d'informations avant de
répondre à vos questions.
Cela prouve au client que vous accordez de l'importance à ses idées et à votre partenariat
afin de lui proposer une solution adaptée.
Vous êtes sur le point de terminer une réunion avec un nouveau client qui souhaite lancer
une campagne marketing en ligne. Avant de mettre fin à la réunion, quelle bonne pratique
devez-vous suivre ?
Aucune bonne pratique ne doit être suivie avant de terminer la réunion avec le client.
Passer en revue les feuilles de calcul et les outils afin que votre client sache que vous
possédez de solides connaissances en matière de statistiques
Passer en revue les raisons pour lesquelles le client devrait utiliser Google AdWords, et
insister sur le coût pour qu'il comprenne en quoi cet investissement pourra améliorer ses
performances
Passer en revue les objectifs clés que le client souhaite atteindre avec sa campagne et la
stratégie évoquée
La publicité à la télévision, à la radio et dans la presse implique un budget prédéterminé. En
quoi certaines campagnes publicitaires en ligne permettent-elles d'investir avec plus de
flexibilité sans budget prédéterminé ?
L'évolution constante du trafic sur Internet ne permet pas de définir des budgets précis
pour les campagnes en ligne
Les budgets AdWords ne peuvent être définis qu'une fois par an et impliquent un
engagement fixe.
Les campagnes en ligne génèrent des clics, tandis que les autres canaux de diffusion
favorisent l'exposition de la marque.
Les performances des campagnes en ligne sont hautement mesurables. Ces dernières
peuvent alors souvent être automatisées de manière à générer un ROI positif. Tant que le
ROI reste positif, il peut être stratégique de capturer tout le trafic, sans budget
prédéterminé.
Facebook Blueprint Certification Exam Answers - Certified Buying Professional 322-101
A buyer is responding to an RFP from a title company with the following details:
- Objective: Build a database of consumers seeking to buy a home
- Target: Males/Females 25+, within a 25-mile radius of a major city
- Reach: 50%+ of target
- Assets: Carousel images
What should the buyer bid towards to achieve the objective?
A client wants to run a campaign against their Custom Audience. The client needs to use the most secure way to upload the CRM list and create a Custom Audience.
Which two options will keep the data most secure? (Choose two.)
A travel brand is launching a vacation service for retired people to visit high-end hotels in major cities. The travel brand needs to raise awareness of the new service for their intended audience. The campaign is currently based on the following native targeting variables:
- Job
- Age of children in the household
- Age
- Income
- Luxury travel
The client needs to increase its audience size while meeting its requirements. Which strategy should the client use?
A retail brand needs to identify Audience Overlap between their audiences.
Which two types of audiences can the agency use with the Audience Overlap Tool? (Choose two.)
A fashion advertiser is running a promotion for its new line of shirts. The campaign has been running for 60 days.Until last week, the campaign performed steadily and delivered positive results. Since then, delivery has declined by 80%, conversions have tapered, and CPM has increased. The campaign has the following components:
- Frequency
- 5Bid
- Auto Interests
- Fashion interests
- Bid type
- oCPM for conversions
What should the advertiser do to improve performance?
An advertiser has implemented the Facebook pixel on its website's order confirmation page. Yesterday the metrics were registered as follows:
120 checkouts
52 orders completed
72 products sold
28 customers have visited the page to check their order status
What should be the Purchase event count?
A client needs to deliver video views of 10 seconds or more. After the first 24 hours of being live, reporting indicates that videos deliver at 3 seconds or more.
Which troubleshooting task should be used to fix the problem?
A buyer is responding to an RFP for a media and entertainment brand campaign with the following details:
- Objective: Increase viewership by delivering video views of 10 seconds or more
- Target: Females 25-54
- Reach: 55%+ of target
- Assets: Video
What is the appropriate bidding parameter?
A client opens a new retail location and needs to drive foot traffic with local awareness ads.
Which two CTAs are options for this ad unit? (Choose two.)
A boutique hotel client launches a mobile app and needs to drive app installs on Facebook and Instagram. The client is limited to a marketing budget of $100,000 USD.
How should the media buyer avoid overspending the marketing budget?
A client has implemented the Facebook pixel and needs to remarket toward cart abandoners.
What should a buyer use to create a Custom Audience to achieve this objective?
A brand advertiser is launching a 3-day sale and needs to make sure each ad creative reaches the same audience. Research suggests that exposing unique audiences to their message consecutively drives their brand and ROI results.
How should the buyer set up this campaign?
A restaurant has CRM data from its loyalty program. The restaurant needs to launch an up-selling and prospecting campaign around the new items on the menu.
Which strategy should the buyer recommend to meet both of the client's goals?
A buyer is running a campaign. The goal is to increase the maximum number of people reached by a video asset of a new car launch.
Which bid type should the buyer use to meet the goal?
A big box home improvement brand wants to run a triple-play message strategy to drive brand association, sale awareness, and product conversion within a month-long holiday effort. Based on previous campaigns, the brand knows that reaching the core customer A25-54 with a frequency of 2 per week drives their greatest ROI.
Which approach will achieve this objective?
An agency is taking on a new client. The client has their own ad account and their own pixel. The agency is going to run a new campaign, and they need to gain access to that pixel.
