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Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

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Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?   Bid optimizer   Target and Bid (Targeting in the new AdWords experience)   Bid Modifiers (Bid Management in the new AdWords experience)   Bid Only (Observations in the new AdWords experience)  

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