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The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches to a broad match keyword, “gardening books.” How would the headline read?
- Buy keyword books
- Buy Gardening Books
- Buy flower books
- Buy Books
Explanation:
Read the line and the query expanded to a broad-matched keyword in the account, “gardening books.” It means, “Gardening Books” is already added and is being triggered when “flower books” is searched. That’s why, added keyword i.e. “Gardening Books” will be fetched and added in the ad copy.
You can read more here: https://support.google.com/Google Ads/answer/2454041
