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Which CMS tool would you use to find the file size of a PNG?

Which CMS tool would you use to find the file size of a PNG?   a – Email settings   b – File manager   c – Blog editor   d – Website pages settings  

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Which of the following statements about blog templates is TRUE?

Which of the following statements about blog templates is TRUE?   a – Any template can be used for blogs.   b – Blog templates cannot contain custom modules.   c – To build a blog template, you must write custom HubL.   d – Only blog templates can be used for blogs.  

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Which of the following statements about HubL in modules is TRUE?

Which of the following statements about HubL in modules is TRUE?   a – Modules must contain custom HubL and cannot be published without it.   b – HTML attributes cannot contain HubL code.   c – Module fields are added to module markup with HubL.   d – The drag and drop editor allows […]

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Which of the following sets of data would NOT be a good fit for storing in a single HubDB table?

Which of the following sets of data would NOT be a good fit for storing in a single HubDB table?   a – Names, titles, and biographies of employees of an organization   b – A dinner menu for a restaurant   c – Information about cats available for adoption from an animal shelter   […]

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Which statement about module fields is FALSE?

Which statement about module fields is FALSE?   a – It’s a good idea to give fields an intuitive and descriptive name to help content editors use your modules.   b – Fields have HubL variable names that are used to create the markup for modules.   c – Fields can be required but there’s […]

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Which data structure does HubL use for storing data in key and value pairs?

Which data structure does HubL use for storing data in key and value pairs?   a – Lists   b – Dictionaries   c – Objects   d – Binary trees  

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Which of the following statements about menus in HubSpot is FALSE?

Which of the following statements about menus in HubSpot is FALSE?   a – Navigation with more than one level is managed in settings.   b – Simple menus can be edited at the page level.   c – HubDB can be used to build totally custom menus.   d – The only way to […]

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Which of the following is NOT an important reason to familiarize yourself with available settings?

Which of the following is NOT an important reason to familiarize yourself with available settings?   a – Some templates are coded exclusively in settings.   b – Some settings determine data available in templates.   c – Code can be added globally in settings.   d – Web developers should advise content editors on […]

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Which statement about naming components is FALSE?

Which statement about naming components is FALSE?   a – Components can be named in the Inspector.   b – Component names help content editors understand how to use a template.   c – Component names can be the same as their default values.   d – Component names should be left at default because […]

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Which statement about the “Prevent editing in content editors” option is TRUE?

Which statement about the “Prevent editing in content editors” option is TRUE?   a – Prevent editing in content editors is not an option in HubSpot CMS templates.   b – Prevent editing in content editors is a blog feature that allows developers to lock the number of tags in a blog.   c – […]

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What should an advertiser use to track digital campaigns across channels?

What should an advertiser use to track digital campaigns across channels?   Demand side platform   Data management platform   Publisher ad server   Advertiser ad server  

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What reason would a customer want to use GDN over DBM?

What reason would a customer want to use GDN over DBM?   Customization   New-to-display features   Advanced controls   Access to exclusive inventory via deals  

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By default, DoubleClick Search will favor Google inventory.

  By default, DoubleClick Search will favor Google inventory.   False   True  

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What’s Google’s creative HTML authoring tool called?

What’s Google’s creative HTML authoring tool called?   DoubleClick Studio   DoubleClick Web Designer   Google Web Designer   Google Studio  

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DoubleClick Search allows advertisers to control their organic listings.

  DoubleClick Search allows advertisers to control their organic listings.     False     True  

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How does programmatic benefit advertisers?

How does programmatic benefit advertisers?   Media is always cheaper through programmatic than through direct channels.   Media is always fraud-free.   All answers are correct   Media is more targeted, allowing advertisers to select only the impressions they want.  

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What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?

What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?   First-party data   Third-party data   Proprietary data   Google data  

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Point players allow advertisers to pass assets seamlessly between platforms.

  Point players allow advertisers to pass assets seamlessly between platforms.   False   True  

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What is Google’s solution for deploying pixels across a website?

What is Google’s solution for deploying pixels across a website?   DoubleClick Campaign Manager   Google TagMan 360   DoubleClick Tag Manager 360   Google Tag Manager 360  

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DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.

  DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.   False   True  

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How would DoubleClick Bid Manager best be classified?

How would DoubleClick Bid Manager best be classified?   Search engine management   None of the answers are correct   Demand side platform   Data management platform  

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What is Google’s DSP?

What is Google’s DSP?   DoubleClick Ad Exchange   DoubleClick Campaign Manager   DoubleClick DSP   DoubleClick Bid Manager  

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What’s another term for the publisher side of media transactions?

What’s another term for the publisher side of media transactions?   Down-side   Up-side   Buy-side   Sell-side  

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Which one of these companies offers a competitor to DoubleClick Search?

Which one of these companies offers a competitor to DoubleClick Search?   Facebook   AppNexus   Microsoft   Adobe  

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A publisher’s most valuable asset is the audience it has access to.

  A publisher’s most valuable asset is the audience it has access to.   True   False  

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A publisher ad server allows publishers to conduct which of following activities?

A publisher ad server allows publishers to conduct which of following activities?   Search Engine Management   Keyword Management   Social Media Management   Inventory Management  

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DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.

  DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.   True   False  

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What’s the term for when publisher ad servers are used to upload the creative from advertisers?

What’s the term for when publisher ad servers are used to upload the creative from advertisers?   Ad trafficking   Ad rallying   Ad slotting   Ad segmenting  

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What is Google’s creative platform for building dynamic creative?

What is Google’s creative platform for building dynamic creative?   DoubleClick Campaign Manager   Google Studio   DoubleClick Studio   Google Web Designer  

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Match examples of app activities to the corresponding vertical.

Match examples of app activities to the corresponding vertical.   Dating/Communication – Profile completion, Specific session start or session duration, Community engagement, Add payment, and Subscription/Purchase   Retail/Classifieds – Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, and Subscription/Purchase   Gaming – […]

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Match the appropriate solution to the client’s issue when investgating internal factors in the client’s AdWords account.

Match the appropriate solution to the client’s issue when investgating internal factors in the client’s AdWords account.   Check the volume of impressions and impression share – Impressions are fluctuating.   Check the average click-through rate (CTR) – Ads are less visible.   Check the Change History report – Advertiser has made changes that can […]

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Match each of the following statements to its corresponding DSA benefit.

Match each of the following statements to its corresponding DSA benefit.   Reach and performance – On average, 86% of DSA traffic is incremental.   Coverage security – DSA makes sure you don’t miss any relevant queries.   Efficiency and time saving – No need to pause or create ads based on available inventory on […]

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Match the client goal to the correct ad extension.

Match the client goal to the correct ad extension.   Price Extension – The client is interested in showcasing their services and range of products with the respective prices.   Structured Snippets – The client wants to describe the features of a specific product their business offers before customers click on the ad.   Promotion […]

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Match each autobidding strategy to the right campaign goal.

Match each autobidding strategy to the right campaign goal.   Conversions – Target CPA.   Traffic – Maximize clicks.   Visibility – Target Outranking Share.   Revenue – Target ROAS.    

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When should a max conversions bidding strategy be pitched?

When should a max conversions bidding strategy be pitched?   When advertisers have constrained budgets and want to reach a specific CPA   When advertisers have “always-on” campaigns   When advertisers want to acquire as much traffic within a given budget   When advertisers don’t know what their CPA target should be  

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What is dynamic remarketing?

What is dynamic remarketing?   Dynamic remarketing is the ability to capture insights from users’ interactions with a website, showing a dynamic ad later on to invite them to come back and complete an action   Dynamic remarketing is the ability to show ads with a generic image to a customer’s past visitors as they […]

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Including a logo in a responsive ad…

Including a logo in a responsive ad…   Is encouraged   Is mandatory   Is not recommended, as it decreases the number of eligible placements   Is not possible  

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Match each of the “Big Three” ad rank recommendations to their definition.

  Match each of the “Big Three” ad rank recommendations to their definition.   Expected CTR – The likelihood that the ad will be clicked.   Ad relevance – How closely the ad matches the intent behind a user’s search.   Landing page experience – How relevant, transparent and easy to navigate the page is […]

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With UAC, we recommend setting a CPA bid using the average CLV of a customer who completes the ‘Success Action’

  With UAC, we recommend setting a CPA bid using the average CLV of a customer who completes the ‘Success Action’   True   False  

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It’s important to wait at least two weeks after implementation before measuring the results of a Smart Bidding campaign.

  It’s important to wait at least two weeks after implementation before measuring the results of a Smart Bidding campaign.     True     False  

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What are some broad revenue generators in an app?

What are some broad revenue generators in an app?   Notification-based ads, native ads, and banner ads   Subscriptions, Publishing ads, Hybrid model, In-app purchases, Paid apps   Paid content, paywalls, and paid features   Cross-app affiliate revenue share, cash back offers, and splash ads  

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Which of these statements are TRUE? Select all that apply.

Which of these statements are TRUE? Select all that apply.   Machine Learning involves finding patterns in old data and utilizing models in new data   Machine Learning builds systems that learn from data   Machine Learning builds systems that synthesize a broad codebase   Machine Learning is all about Learning from examples and observations […]

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How can you improve Quality Score?

How can you improve Quality Score?   All answers are correct   Increase maximum CPC   Address landing page experience   Enter less competitive keyword auctions  

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Match each display targeting solution to its targeted audience.

Match each display targeting solution to its targeted audience.   Custom Affinity Audiences – Surfing fanatics.   In-market Audiences – Intended to book hotels.   Remarketing – Re-engage with existing site or app visitor.   Affinity Audiences – Travel enthusiasts   or   Full automation – The client to run a very effective marketing campaign […]

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Match each explanation to its key benefit of using display responsive ads in a remarketing campaign.

  Match each explanation to its key benefit of using display responsive ads in a remarketing campaign.   Deliver a great experience with native ads – Advertisers can match the look and feel of the content where their ad appears.   Greater creative input for advertisers – Advertisers can upload images, headlines and descriptions that […]

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Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members?

Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members?   Bid Optimizer   Bid Manager   Target and bid (Targeting in the new AdWords experience)   Bid Only (Observations in the new AdWords experience)  

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Put the following steps in order to describe how RLSA works.

Put the following steps in order to describe how RLSA works.   1. Client places an AdWords tag on their site   2. Client defines audience list   3. Client applies audience list to AdWords search campaign  

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What is the minimum list size for search required to run RLSA?

What is the minimum list size for search required to run RLSA?   2,000   1,000   500   1,500  

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Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.

Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.   A client wants to continue to reach all users searching for their keywords   A client wants to test new keywords or direct returning users to a new landing page   A client wants to target new […]

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What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?   Keywords   All answers are correct   Bids   Creatives  

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Which of these customers likely has the highest potential value to bid on when searching for flowers?

Which of these customers likely has the highest potential value to bid on when searching for flowers?   Customer that abandoned a shopping cart yesterday   New visitor to your client’s site   Customer that visited a product page last week   A visitor that has added products to their wish list  

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What are prohibited categories you should avoid pitching RLSA to?

What are prohibited categories you should avoid pitching RLSA to?   Travel   All answers are correct   Pharmaceuticals   Auto Insurance  

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What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult?

What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult?   4-5   5-10   1-3   No Limit  

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Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?   Bid optimizer   Target and Bid (Targeting in the new AdWords experience)   Bid Modifiers (Bid Management in the new AdWords experience)   Bid Only (Observations in the new AdWords experience)  

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Order the four steps used to maximize an advertisers investment in RLSA.

Order the four steps used to maximize an advertisers investment in RLSA.   1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments   2. Apply the lists to all campaigns and ad groups   3. Adjust bids to maximize ROI   4. Evaluate results and upsell  

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Which of the following signal is currently NOT used by our algorithm to set up bids automatically?

Which of the following signal is currently NOT used by our algorithm to set up bids automatically?   Operating system   They are all used   Weekday   Household revenue  

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Which attributes describe a good landing page experience? Select all that apply.

Which attributes describe a good landing page experience? Select all that apply. Select All Correct Responses   Relevant and original content   Easy to navigate   Transparent about the client’s business   High amount of user traffic  

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Which part of the search ad is not automatically generated by DSA?

Which part of the search ad is not automatically generated by DSA?   Destination URL   Headline   Description line   All of these are automatically generated  

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Since DSA is an automation solution, there’s no need to add audience lists to the campaign.

  Since DSA is an automation solution, there’s no need to add audience lists to the campaign.   True   False  

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How many extension types can show up in any given ad auction?

How many extension types can show up in any given ad auction?   4 extensions   6 extensions   10 extensions   3 extensions  

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Which list size metric should be examined to see if a list can be actively used in RLSA?

Which list size metric should be examined to see if a list can be actively used in RLSA?   Size: Video   Size: Search or Size: Display, whichever is smaller   Size: Display   Size: Search      

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Which policies apply when recommending RLSA? Select all that apply.

Which policies apply when recommending RLSA? Select all that apply. Select All Correct Responses   Minimum traffic policy for bid landscapes   User list size privacy threshold   No lists based on sensitive categories   Ads cannot collect personally-identifiable information  

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Gmail targeting includes signals from which of the following?

Gmail targeting includes signals from which of the following? Select All Correct Responses   Locations visited from Maps   Search   Emails   Browsing history    

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If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?

If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?   Target CPA   Maximize conversions   eCPC   Maximize clicks  

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What are the three universal ad extensions that every marketer should be using to enhance their text ad?

What are the three universal ad extensions that every marketer should be using to enhance their text ad?   Sitelinks, callouts and structured snippets   Sitelinks, callouts and call extensions   Sitelinks, structured snippets and location extensions   Callouts, call extensions and location extensions  

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Sort the following ways to target a client’s website with DSA, from the largest coverage to the most narrow.

Sort the following ways to target a client’s website with DSA, from the largest coverage to the most narrow.   1. All webpages   2. Recommended categories   3. URL contains   4. Page feed  

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How should you pitch your clients on ad formats if they are using image or HTML5 ads today?

How should you pitch your clients on ad formats if they are using image or HTML5 ads today?   Use responsive ads together with image ads   Use Enhanced Text Ads with image/HTML5 ads   Use responsive ads instead of image ads   Expand the Image/HTML5 ad sizes  

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Why do search ad extensions matter to clients?

Why do search ad extensions matter to clients?   They guarantee a higher engagement for advertisers   They increase the ad quality and drive lower conversion costs   They increase engagement and influence ad quality   The CPC on ad extensions is lower than on a search ad headline      

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What are the three key benefits of RLSA?

What are the three key benefits of RLSA?   Automatically show the most relevant ad, Convert on new keywords, Cover more queries   Automatically show the most relevant ad, Screen real estate, Cover more queries   Bid based on audience, Import audiences from third party, Convert on new keywords   Bid based on audience, Convert […]

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An Advertiser Is Considering TrueView For Action. In Order For Their Performance To Be As Effective As Possible, Which Of Following Requirements Should Be Met?

An Advertiser Is Considering TrueView For Action. In Order For Their Performance To Be As Effective As Possible, Which Of Following Requirements Should Be Met?   Advertiser should be looking to drive actions on their site   AdWords Conversion Tracking should be implemented   Advertiser should have a clear call to action   All answers […]

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Which type of advertiser would find bumpers to be a good solution for their objective?

Which type of advertiser would find bumpers to be a good solution for their objective?   An advertiser who wants to tell a complex brand story to shift perception   An advertiser who wants 100% share of voice during their campaign launch   An advertiser who wants to increment their video view count   An […]

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Outstream ads are billed on a viewable CPM.

  Outstream ads are billed on a viewable CPM.   True   False  

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An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply.

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses   Performance on desktop is likely to outperform that of mobile   Advertising on YouTube will most likely be […]

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When using TrueView for action, advertisers need to choose between implementing a headline or a call-to-action.

  When using TrueView for action, advertisers need to choose between implementing a headline or a call-to-action.   True   False  

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How are Store Visits for YouTube attributed?

How are Store Visits for YouTube attributed?   Engagements   Clicks   Impressions   Billable views  

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Outstream ads are forced impressions.

  Outstream ads are forced impressions.   True   False  

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Where does a YouTube Masthead ad unit run?

Where does a YouTube Masthead ad unit run?   YouTube watchpage   YouTube search results page   Across specific sites within the Google Display Network   YouTube homepage  

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YouTube for Performance allows advertisers to optimize towards lower-funnel actions, aside from driving cost efficient views.

  YouTube for Performance allows advertisers to optimize towards lower-funnel actions, aside from driving cost efficient views.   True   False  

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How does TrueView for action differ from standard TrueView in-stream?

How does TrueView for action differ from standard TrueView in-stream?   TrueView for action is best suited for advertisers interested in mass reach   Standard TrueView in-stream provides more reach   TrueView for action provides a tailored call-to-action   TrueView for action will only serve on mobile devices  

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A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?

A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?   Customer Match   Similar Audiences   In-Market Audiences   Remarketing  

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A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?

A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?   Standard Reserve   Masthead   TrueView Discovery   Google Preferred  

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TrueView in-stream video views count towards an advertiser’s total YouTube view count.

  TrueView in-stream video views count towards an advertiser’s total YouTube view count.   True   False  

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95% of the videos on YouTube are watched with the sound on.

  95% of the videos on YouTube are watched with the sound on.   True   False  

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What is the easiest way for users to update their own interests?

What is the easiest way for users to update their own interests?   Users cannot update their own interests   Google+ Preferences   Ads Preference Manager   GMail Ads Settings  

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Detailed Demographic targeting on YouTube leverages Google Search and Maps Search signals.

  Detailed Demographic targeting on YouTube leverages Google Search and Maps Search signals.   True   False  

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What YouTube platform innovation is a subscription-based video and music experience, where users can watch videos free of ads, as well as save videos to watch offline on mobile devices?

What YouTube platform innovation is a subscription-based video and music experience, where users can watch videos free of ads, as well as save videos to watch offline on mobile devices?   YouTube Red   YouTube Gaming   YouTube Music   YouTube Kids  

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A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution?

A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution?   Affinity   Customer Match   In-Market   Custom-Affinity  

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What type of advertiser is a good fit for YouTube for Performance (YT4P)?

What type of advertiser is a good fit for YouTube for Performance (YT4P)?   Advertiser looking to drive website actions   Advertiser looking to maximize reach and cares about driving views   Advertiser looking to improve their brand image   Advertiser looking for brand impact, such as driving brand lift metrics  

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With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.

  With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.   False   True  

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Match the Analytics and Google Ads measurement terminology to the description.

Match the Analytics and Google Ads measurement terminology to the description.   Google Analytics Transactions A measure almost always used for e-commerce purposes. Google Ads Conversions A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app […]

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Which platform type can an advertiser use to track time spent on their site?

Which platform type can an advertiser use to track time spent on their site?   Data Management   Tag Management   Audience Management   Analytics Tool  

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Select the platform that allows advertisers to combine data feeds for reporting and visualization.

Select the platform that allows advertisers to combine data feeds for reporting and visualization.   Google Tag Manager   Google Analytics 360   Google Data Studio   DoubleClick Campaign Manager  

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Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?   Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift   Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value   Conditional Firing can break […]

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What are the three different stages of customer interactions defined within a funnel in Analytics?

What are the three different stages of customer interactions defined within a funnel in Analytics?   Online to offline, click to call, and click to download   Churn, Retention, Life-time value   Search, Click, Browse   Acquisition, Behavior, Conversion  

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Three of the following feature statements are true about Tag Manager. Identify the feature that is false.

Three of the following feature statements are true about Tag Manager. Identify the feature that is false.   Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags   Easy testing – GTM makes it easy to verify that new tags are working properly, before changes are published […]

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What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?

What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?   Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions   Use the Analytics SDK to enable stable server-to-server connections and rapid data refresh rates […]

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Select the Google products that collect data and measure actions in websites or apps. Select all that apply.

Select the Google products that collect data and measure actions in websites or apps. Select all that apply. (Select All Correct Responses)   Google Play   Google Ads   Google Analytics   Google Attribution/Attribution 360  

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Advertisers can import their campaign data from DCM into GA360.

  Advertisers can import their campaign data from DCM into GA360.   False   True  

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YouTube is the second most viewable video destination globally.

  YouTube is the second most viewable video destination globally.   False   True      

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What can be done to make sure Active View metrics are available for a YouTube campaign?

What can be done to make sure Active View metrics are available for a YouTube campaign?   There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords   Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required   Active View […]

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What is the industry-leading 3P solution that can be compared to Unique Reach?

What is the industry-leading 3P solution that can be compared to Unique Reach?   Nielsen Digital Ad Ratings   Nielsen Total Ad Ratings   Millward Brown   MOAT        

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In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?

In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?   Take two paths that look exactly the same apart from one keyword; compare conversion rates to determine the uplift from that one keyword   Take an AdWords campaign with at least 30 conversions in […]

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Identify the definition of attribution.

Identify the definition of attribution.   Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it   Practice of making important decisions about where to invest budgets or focus optimizations   Practice of unifying user interaction data and creating a holistic view of […]

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What is the DoubleCIick advertiser ad server called?

What is the DoubleCIick advertiser ad server called?   Google Analytics 360   Google Tag Manager   DoubleClick Bid Manager   DoubleClick Campaign Manager    

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Rules-based attribution takes only converting paths into account.

  Rules-based attribution takes only converting paths into account.   True   False  

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What are the three key steps to enable accurate measurement of the user journey?

What are the three key steps to enable accurate measurement of the user journey?   Track conversions, focus on the last interaction, include all relevant data sources   Choose an attribution model, connect Google Analytics and AdWords, enable remarketing   Enable conversion tracking, measure everything, include all Google data sources   Enable conversion tracking, measure […]

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A “Conversion” is specifically defined as a purchase influenced by an ad.

  A “Conversion” is specifically defined as a purchase influenced by an ad.   True   False  

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What are the three different stages of customer interactions defined within a funnel in Google Analytics?

What are the three different stages of customer interactions defined within a funnel in Google Analytics?   Online to offline, click to call, and click to download   Churn, Retention, Life-time value   Acquisition, Behavior, Conversion   Search, Click, Browse  

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Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.

  Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.   False   True  

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What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data?

What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data?   Analytics 360   Google Ads   Doubleclick Analytics   Google Analytics  

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Differentiate between measurement and attribution

Differentiate between measurement and attribution   It’s the difference between cookie-based tracking and ID-based tracking   It’s the difference between counting and valuing   It’s the difference between clicks and impressions data and conversions data   It’s the difference between transaction reporting and revenue reporting  

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What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?

What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?   Upgrade Google Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360   Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, […]

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The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?   Buy keyword books   Buy Gardening Books   Buy Books […]

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The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches to a broad match keyword, “gardening books.” How would the headline read?

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches to a broad match keyword,  “gardening books.” How would the headline read?

  • Buy keyword books
  • Buy Gardening Books
  • Buy flower books
  • Buy Books

Explanation: 

Read the line and the query expanded to a broad-matched keyword in the account, “gardening books.” It means, “Gardening Books” is already added and is being triggered when “flower books” is searched. That’s why, added keyword i.e. “Gardening Books” will be fetched and added in the ad copy.

Which file type(s) can you use for your Waze Local ad Creative?

Which file type(s) can you use for your Waze Local ad Creative?   Jpg   Png   Both   Neither  

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If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?

If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?   Yes, with day part targeting   No, not on a specific day of the week   No, not at a specific time   No, Waze Local ads are random  

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What types of account management capabilities does the Waze Local Starter Dashboard offer?

What types of account management capabilities does the Waze Local Starter Dashboard offer?   Add Locations   Edit Business/Location Information   Change Budget/Invoice information   All of these  

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What account management capabilities does the Waze Local Plus Dashboard offer?

What account management capabilities does the Waze Local Plus Dashboard offer?   Switch between accounts   Export performance reports   Edit business / location information   All of these  

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Waze Local’s “billboards with a digital backbone” reach drivers where?

Waze Local’s “billboards with a digital backbone” reach drivers where?   At point of departure or destination   At a static point along the roadside   Throughout the transition from departure to destination and along the journey   None of these  

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In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?

In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?   Newspaper classified or magazine campaigns   Repurposed digital ads cut from the Internet   Billboards and signs   Television commercials    

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What should you consider to write a high-impact, aligned CTA for your Waze Local ad?

What should you consider to write a high-impact, aligned CTA for your Waze Local ad?   Your campaign’s end goal   Waze Local’s CTA   Your campaign’s end goal and Waze Local’s CTA   A CTA repurposed from your digital campaigns  

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Copy for Waze Local campaigns should follow a recommended character limit of _______?

Copy for Waze Local campaigns should follow a recommended character limit of _______?   25 characters or less   60 characters or less   100 characters or less   200 characters or less  

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Which of the following is NOT considered a user Action in the Waze Dashboards?

Which of the following is NOT considered a user Action in the Waze Dashboards?   Ad Unit Clicks   Views (Impressions)   URL Visits   Navigations  

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What types of aggregated performance reports can you receive in the Waze Local Plus Dashboard?

What types of aggregated performance reports can you receive in the Waze Local Plus Dashboard?   Impressions   Engagement   Both of these   Neither of these    

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An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?   The Quality Score for the account was reset after the ad was edited.   The advertisers landing page is down for maintenance.   The edited […]

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Hootsuite Advanced Social Media Strategy Answers

Hootsuite Advanced Social Media Strategy Answers

What is the best example of a piece of content that could be shared on social media to help improve customer satisfaction?
Share a popular meme
Create a video highlighting a customer of the month
Share a photo from a community event you attended
Introduce your newest employee
None of these

The terms ‘Content Marketing’ and ‘content curation’ can be used interchangeably.
True
False

If a goal is "increasing brand awareness while increasing behavioral actions" (for example, driving traffic and increase sign ups), which one of these would not likely be a strategy for a social media strategist?
Content Curation
Influencer Marketing
None of these would likely be a strategy for a social media strategist
Employee Advocacy
Content Marketing

Using branded social accounts on channels like Facebook, Twitter, LinkedIn, and even Instagram to drive traffic to your content is an example of:
Paid media
Converged media
None of these
Owned media
Earned media
Review Later

Which one of these is not part of a Content Marketing Strategy?
Provide valuable relevant and consistent content
Generate pieces of content with the hope that they will go viral
Help attract and retain a clearly-defined audience
How you will plan, produce, promote and measure your content

A social strategist can support content marketing by:
Listening to what your audiences are responding to and providing those insights to the content team.
Having a strategy in place to determine what pieces of content you want to create and execute on each channel.
None of these
Knowing the specific social channels you should market on.
All of these

Updates on Twitter go by very slowly and resonate with audiences over a longer period of time; this means that determining the optimal time of day for certain Tweets is of minimal importance.
True
False

The biggest challenge for sharing content on Twitter is?
None of these
Determining quality vs. quantity of tweets and content shared
Determining the right time to post to reach your audience as updates go by very quickly
All of these
The appropriate balance of text, visuals and video

Content Curation is the collection, filtering, and organization of content that you subsequently share with others in your network.
True
False

Benefits of Social Listening to Content Marketing include:
All of these
How they can best reach their target audience.
Where their target audience spends most of their time.
The type of content their audience likes to share.

Which of the following is a reason why content curation is an important concept when applied to your Social Strategy?
Allows you to supplement your own content efforts by sharing efforts from other credible sources.
Demonstrates to your audience that you have your pulse on the latest trends and news, and that you understand what they are interested in reading.
Can help position you as a thought leader.
All of these.
None of these.

A content calendar should include:
The specific messaging.
Daily, weekly, monthly breakdown of the date and time you intend to post.
Trackable tactics and actions to ensure support to business goals.
All of the these
The channels you intend to post on.

Curators need to have a clear objective on what they want to accomplish when sharing content with audiences to:
All of these
Position you or your organization as a thought leader
Demonstrate to your audience that you understand what they are interested in reading
Organize, filter and present information to add value for audience

What are the benefits of using a content calendar?
Regular and consistent content
Better connect and align with goals and objectives
All of the these
Big picture view to identify gaps and opportunities

Facebook is a great place to engage with content, but what is a key challenge Social Media Strategists face on that platform?
Algorithm is constantly being changed and updated, making it harder to reach an audience without paid advertising.
Advertising features and products on the site are counter-intuitive to use.
Editing and filtering content using native tools supplied in the platform presents a steep learning curve.
Video is consistently de-prioritized which makes it difficult to get an audience’s attention with that medium.

Creating an Instagram ad is an example of how content is distributed using the ______ media model.
Shared
Owned
Earned
None of these
Paid

The ability to get people to perform desired actions on social media is called “social engagement”.
True
False

FTC does not currently have guidelines for how organizations can engage, and work with, Social Media Influencers.
True
False

When you examine the demographics of a Social Media Influencer’s audience, with a view to understanding the extent to which he/she will be able to make contact with your own target audience, you are trying to understand their:
Relevance
Resonation
Reach
None of these
Research

Which one of the following is NOT one of the three Rs for identifying the fit of a potential Social Media Influencer?
Research
Resonate
Reach
Relevance

_____________________ refers to the exposure that an organization’s staff generates for the brand using their own social media channels.
Employee Advocacy
Brand Boosting
Stakeholder Amplification
Staff Content Engagement
Meta-Reach

There are many different types of social media influencers; those who are connected with specific areas of expertise or industries are often referred to as examples of:
Employee Advocates
Influential Consumers
None of these
Experts and Opinion Leaders
Popular Influencers


A ___________ is someone with the ability to affect the decisions or thoughts of others through social channels. Examples of people like this includes Gary Vaynerchuk, Deirdre Breakenridge, and DJ Khalid.
PR Professional
Social Media Strategist
Social Media Influencer
PR Strategist
None of these


______________ are outside the organization and create their own communities, whereas ______________ are people who have an invested interest in your brand and message.
Ambassadors, influencers
Influencers, ambassadors
Celebrities, advocates
Advocates, celebrities
None of these

Let’s say you are scouting a social media influencer for an upcoming influencer marketing campaign your organization is running. Which term best describes the process of reviewing the content this influencer shares with his/her audience to evaluate whether it would be of interest to your own target audience?
Relevance
Reach
Resonate
Research

Which of the following is a benefit of working with Social Media Influencers?
They require no compensation for working with businesses.
None of these
All of these
By law, the compensation they receive must be “in kind”, e.g., goods and services produced by your organization.
They personalize their content and make personal connections with their audiences.

Influencer marketing is best described as:
Exploring the data through listening and monitoring for a brand.
Pitching influencers campaigns and posts you want them to share only on social media.
Identifying and working with individuals who have impact with (and can help reach) your key audiences.
Paying influencers an undisclosed “honorarium” in exchange for promotion of an organization’s products or services.

Which one of the following is not a good reason to choose a Social Media Influencer?
They have the unique ability to “get people to do things”. That is, they drive actions like conversations, and create engagement with your audience.
None of these.
They have a large number of followers on social media.
They can drive word of mouth communication, which has become more effective and relevant for social media strategists to align with - in both marketing and communications.
They have built their own communities through consistent and trustworthy exchanges online and even in person.

Employee advocacy refers to the exposure that an organization’s staff generates for the brand using their own personal social channels. Employees are trusted less than the CEO, senior executives or activist consumers to communicate on topics about their organization.
True
False

What are NOT some of the things you have to keep in mind when evaluating certain personality traits of social media influencers?
Passion
Credibility
All of these
None of these
Trust
Voice

_____________ drive word of mouth communication for marketing and communication campaigns on social media.
None of these
Social Media Gurus
Social Media Influencers
Social Media Coordinators
Social Media Content Creators

______________ are specific steps an organization will take to achieve set Goals and Objectives, and meet KPI’s, and _____________ are the specific things an organization does to support them.
Tactics, Directives
Directives, Strategies
Strategies, Tactics
Performance Targets, Performance Indicators

What of the following is NOT a characteristic of an effective vision statement?
Bold
Forward-looking
None of these
Purpose-driven
Systematic

A ________________ is an evaluation of a company’s social media presence, and helps you to assess how well your current social media usage is working for your organization.
SWOT analysis
Social media audit
Brand audit
All of these
Research analysis


To create an effective vision statement, it has to be:
Present-focused
Clear and concise
All of these
None of these
Realistic
Concise

When evaluating your external environment in the Strategic Planning Process, the component that takes into consideration consumer behavior and generational differences is called:
Legal factors
Technological factors
None of these
Social factors
Political factors

An internal and external audit of our current business situation, and where the business is heading is called:
Situational analysis
Goal statement
All of these
Competitive analysis
Objective statement

The SMART criteria for Objectives includes being Specific, Realistic, Manageable, Relatable, and Time-specific.
True
False

Measuring an organization’s strategy outcomes, analyzing, and making improvements is not part of an effective social media strategy.
True
False

IKEA has this statement that is part of their brand culture: To create a better everyday life for the many people. This is an example of a:
Quarterly Tactic
Strategy statement
Culture Manifesto
Vision statement

_________ stakeholders are not necessarily on the radar for the company yet, but they may be in the future. These are individuals who may have a staying power and presence not only on the current platforms today, but they are the rising content creators who are transforming the way brands and others interact with them.
Primary
Excluded
Secondary
Emerging
None of these

The digital skills gap is the divide between the technological skills a job requires and the skills a worker possesses, because:
All of these
Having a strong training program to prepare the necessary skills and insights needed for a brand is one of the ways to not only create strong employees, but be able to retain them.
You either have to hire them from outside of the organization, or do it internally.
Making sure you are retaining your skilled employees is also going to be a challenge in this new marketplace.
There is a growing need to attract talent to be able to do the work.

______ are examples of engagement metrics.
Comments
None of these
All of these
Shares / RTs
Mentions

__________ are numbers or stats that look good on paper, but are of limited actionable value.
Vanity Metrics
Advanced Metrics
Social Metrics
Basic Metrics

Measuring your ROI can:
Identify key strengths and weaknesses in a brand.
Make networking connections.
Enable you to brainstorm and play around with new ideas for your brand.
Prove the value of social media to your organization’s overall goals and business objectives.
Create opportunities specifically with influencer marketing.

_____ metrics focus on the number of people who have taken your desired action.
Conversion
None of these
Conversation
Listening
Engagement

_______ are the project road map - they define a set of supporting actions to ensure that the broader goals are accomplished. They guide specific steps or tasks that must be completed to reach the goal; they should fall within the SMART framework.
KPIs
Analytics
Objectives
All of these
Metrics

Follower count is an example of an advanced metric.
True
False

Measurable items that can be tracked to measure performance are called:
CTRs
Metrics
None of these
Call-to-Actions
KPIs

There are some basic metrics to be calculated by the social media strategist, and then there are some business metrics calculated by other business executives and different business stakeholders, however, it is also important for the social strategist to understand what these are to help ensure social is being integrated strategically and fully into the organization.
True
False

Qualitative Data is not as important as Quantitative Data to help tell a story and demonstrate insight into the success of a campaign.
True
False

Bounce Rate shows:
The percentage of page visitors who leave your website after viewing only one page.
The number of people clicking through to your content from social.
None of these
The share of traffic driven by each channel.
All of these

__________ data is the hard numbers of measurement, whereas __________ data is the meaning of hard numbers.
Secondary, primary
Primary, secondary
Digital, analogue
Qualitative, quantitative
Quantitative, qualitative


______ in social media provide third party expertise and insights on a variety of topics for brands like strategy, creative, and education.
Emerging Stakeholders
Agency Partners
Regulators
Content Strategists
Ambassadors

Social media strategists help decide what tools to use and the social media tactics that directly support the strategies.
True
False

_____________ key performance indicators are those that are consistently tracked over time (ex. yearly) whereas _____________ key performance indicators are those tracked based on initiatives that may change year over year.
Campaign, brand
Goal-specific, static
Static, goal-specific
Brand, campaign

Social media goals should correlate directly with your company’s overall corporate goals - and be broad enough to permit multiple supporting objectives.
True
False

What is an example of a social media goal?
Increase reach on social media channels
All of these
Increase customers and audiences on all active social platforms
Increase unique visitors on all active social platforms
Increase brand awareness on social media channels

“How are we going to get there?” is a key question a social media strategist needs to ask when constructing social media strategies aimed at achieving social media goals and objectives.
True
False

_______ are the overall desired social media results toward which an organization directs its efforts and ambitions.
Social Media Initiatives
Social Media Strategies
Social Media Goals
Social Media Objectives
Social Media Tactics

Planning your social media budget will take both time and resources, but only the social media strategist can create this for a brand.
True
False

Quantifying social media activities is part of the ______ of the social media campaign proposal.
Strategies
Objectives
None of these
Goals
Measurement

A social media ___________ is how you will accomplish your social media goals and objectives.
Value Proposition
Mission
Strategy
Tactic
Procedure

With respect to Social Media Marketing, what does a Content Strategist do?
Creates Social Media Strategies
Coordinates content creation for social media platforms
Plans content reports
None of these
Measures social media assets and data

A document that outlines what company information is considered to be confidential and not be disclosed online is best described as a:
Social media guideline
Social media policy
Social media strategy
Social media culture
None of these

Which term best describes the way in which an organization responds to a crisis situation and key stakeholders.
Authorization
Authenticity
Engagement
Listening
None of these

Knowing how successful you can be or how to evaluate your success in the social media campaign is an example of the _______ component of the SMART model.
Measurable
Realistic
Specific
Time-specific

The SMART criteria is a guide for constructing effective strategy statements.
True
False

Social media guidelines are not mandatory for teams or campaign - but are optional and highly advisable.
True
False

Having ___________ is key to making sure the social media goals are achieved for a campaign.
Social Media ROI
Social Media Objectives
Social Media Budget
Social Media Procedures
Social Media Methodologies

Training and educating team members on social media can come in many forms, including online courses and videos, real-life scenarios and case studies, and in class training sessions, but it will not help close the Digital Skills Gap in your organization.
True
False

A ______________ is a document intended to educate employees on using social media in particular workplace environments and scenarios.
Social media template
Social media guideline
Social media game plan
Social media policy
None of these

I will increase my audience on Instagram by 1,000 by Q3. Q3 is part of the _____ component of the SMART model.
Realistic
Specific
None of these
Measurable
Time-specific

A component that is needed to accurately set up a budget within a social media strategy includes the following:
Paid and Advertising
All of these
Software and tools
None of these
Content
Campaigns and Promotions

‘Improve social media sentiment on Facebook by 15% in 6 months’ is an example of a Social Media:
None of these
Strategy
ROI
Tactic
Goal
Objective

Commonly used KPIs in social media campaigns includes all BUT
Social media brand value
Social media reach and influence
Social media presence
Social media engagement

Social media policies are more comprehensive than social media guidelines since they include more details on legal implications, regulations, rules, and consequences.
True
False

Increasing lead generation effectiveness is considered to be the _______ for a campaign, whereas increasing the amount of leads by 50% via social media channels (like FB) to help with sales in Q2 is an example of a __________.
Tactic, strategy
Objective, goal
Strategy, tactic
None of these
Goal, objective

Increasing reach by 500 followers in a span of a month on Instagram is an example of what type of SMART criteria?
Time-specific
None of these
All of these
Specific
Measureable

A ______________ is responsible for measuring and reporting across the entire social media program while seeing the “big picture” of what is going on social media.
Content Creator
Content Analyst
Community Manager
Social Media Manager
Social Analyst
None of these

___________ are short term actions undertaken in support of __________ in a social media strategic plan.
Objectives, goals
Tactics, strategies
Strategies, tactics
Goals, objectives

Keeping your social media goals challenging yet realistic represents the _______ component of the SMART model.
Specific
Relevant
Achievable
Measureable
None of these

_____________ is considered to be a comprehensive listening and monitoring social media management platform.
Buffer
HubSpot
Klout
Hootsuite
ZenDesk


______ is the consistent process of tracking and measuring your industry, whereas, ______ focuses on keeping your ear to the ground.
Research, strategy
Strategy, research
None of these
Monitoring, listening
Listening, monitoring

Not engaging in “flame wars” or speaking in offensive language when engaging with your audience on social channels means you are responding with:
Respect
Transparency
Reaction
Admiration
Toughness

Measurement tools available directly from Twitter or Facebook social platforms are called:
Targeted Ads
Native Platform Analytics
Sentiment Analyzers
Multi-metric Tools
None of these

Effective social media listening best practice(s) include being able to track online conversations for:
Reach
None of these
Share of voice
All of these
Sentiment

A social media team has been tasked to drive 25% more traffic to the company’s new product landing page through Facebook in Q1. _______ on a daily or weekly basis allows the team to make adjustments to the content to help achieve those goals.
Competitive Analysis
Listening
None of these
QBRs
Monitoring
Influencer Marketing

The measurement of the number of people who have seen your content on social media is called:
Influence
Conversion Rate
Engagement
Reach
Impact Rate

Before responding to respond to a negative post on social media, a final question to ask is will responding help the poster and readers / audience. Other important questions to ask before deciding to respond to a negative post include:
Inflamed - Is the post a rant, joke, ridicule or satire?
Is the person a troll, do they have a history of bashing others?
All of these
Unhappy - Is the post a result of a negative customer experience?
Misguided - Are there erroneous facts in the post?

Social media listening is easier and more accurate with all of the tools that are available for social media managers to use.
True
False

Monitoring is an important activity for social media strategists because:
None of these
All of these
It helps with content marketing activities on social channels
It can help proactively identify potential risks and crises
It contributes to better understanding competitor activities

Roles do not need to be assigned when it comes to establishing a listening and monitoring plan.
True
False

Competitive analysis is a type of ___________ and helps with _________________ .
Listening, campaign optimization
Listening, early warning sign detections
Monitoring, legal frameworks
Monitoring, gaining insights
None of these

Tools that focus on one or more metrics on a variety of different channels are called:
Omni-Channel
None of these
Channel Based
Multi-metric
Multi-Platform

Spotting emerging trends is most commonly associated with social media listening.
True
False

When responding to audience members with messages that reflect the brand's personality and values of the company, you are responding and focusing on:
Tone of voice
Transparency
Timeliness
None of these
Respect

A SWOT analysis in a social media plan focuses on:
Evaluating your internal culture and network within the company or brand
Proposing crisis plans to prevent a situation from escalating
Assessing where your organization is sitting right now, and where you have opportunities to grow
Creating strategies like influencer marketing and networking online

Measuring the efficiency of your expenditures by factoring the return on these expenditures in relation to the cost of investing is often referred to as:
Return on Relationships
Return on Influence
Return on Investments
Return on Revenue

A good web developer can work with the social media team to help configure and integrate social technologies as stand alone efforts or into existing systems.
True
False

Social Media Objectives should be worded at a high level, with specifics kept to a minimum, to provide team members maximum flexibility in how they are interpreted and applied.
True
False

Improving brand awareness and reputation is an example of an objective for a social media campaign.
True
False

Implementing a Facebook live Q&A video session with Gary Vaynerchuk at SXSW to share with audiences is best described as an example of a Social Media:
Directive
Tactic
Strategy
Objective
Goal

Creating visual content like photos and videos are a key part of a social media plan, but luckily creating content is free, and does not need to be incorporated into the social media budget.
True
False

Social Media Marketing has become a staple and main area of specialization and practice within brands, corporations, and agencies today.
True
False

Strategies are specific and measurable ___________ an organization intends to achieve.
Values
Initiatives
Goals
Tactics
KPIs

___________ is deciding which potential customer segments or personas the company will focus on and __________is developing personas by dividing an entire market into different market segments.
Primary research, secondary research
Segmenting, targeting
Secondary research, primary research
Targeting, segmenting

_______, like share of voice and sentiment in social media updates, can be used to gauge the achievement of a social media objective in a quantifiable way.
PoVs
CRMs
CTRs

KPIs