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What is the purpose of the 'See, Think, Do, Care' framework?

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What is the purpose of the 'See, Think, Do, Care' framework?


To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience

To give insight into specific customer groups

The answer in: https://www.certificationanswers.com/en/category/google-digital-garage-exam-answers/