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For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

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  For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:     only cost-per-click (CPC) ads entering the auction   both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction   only viewable cost-per-thousand impressions (vCPM) ads entering the auction […]

The post For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are: appeared first on Certification Answers.



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