A good notification: is relevant delivers in the background has a default action can be dismissed Explanation: Push notifications are one of the most valuable capabilities of native apps, and this capability is now available on the web. To get the most out of them, notifications need to […]
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Which format is preferred for the multi-device and high-resolution icons? JPEG Data URL’s PNG Vector (SVG) Explanation: Vector images are resolution and scale independent, which makes them a perfect fit for the multi-device and high-resolution world. Read more here: https://ift.tt/2PsT1l9
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In which of the following situations can a high bounce rate be interpreted as a good metric? Campaign landing page brings the user to a page where the company promotes their phone number to receive calls Campaign landing page brings the user to the product detail page Campaign landing page brings […]
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Which is true about calls-to-action usage on mobile homepages? Calls-to-action should be prominent on the visible area of the mobile homepage Use only menus Keep call to action on the second page Same calls-to-action should be used both on mobile and desktop sites Explanation: It can be easy […]
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True or false: Images should never change when rotating a device screen or between different device sizes True False Explanation: Design your mobile site so that users won’t ever need to change the size. Some mobile sites even disable pinch-to-zoom on their screens; if your site is designed correctly, users […]
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Why do CSS @imports harm performance? They create a less efficient CSSOM They require additional CPU time to parse They can introduce unwanted dependences @import loads files less efficiently than <link>
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Which is NOT true about Responsive Sites? Responsive Sites usually have faster load times vs Separate (m.dot) Sites Responsive Sites have one codebase, deployment and URL Responsive Sites are cost-effective Responsive Sites are easier to mainatin Explanation: Read more here: https://ift.tt/2EUagYs
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At a minimum, what Speed index score should you be aiming for? Greater than 5000 Within 10% of similar sites Greater than 95% Less than 5000 Explanation: Useable Time: Customers want to see visible content that is “above-the-fold” as soon as possible. Load important content first and make […]
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Resources with responses that are ______ for all users are great candidates to be cached by a CDN. variants sized different identical Explanation: Identify which resources can be cached by intermediaries: those with responses that are identical for all users are great candidates to be cached by a […]
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The first step to optimize the critical rendering path is to: minimize number of critical resources: eliminate them, defer their download, mark them as async, and so on analyze and characterize your critical path: number of resources, bytes, length optimize the order in which the remaining critical resources are loaded: download […]
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For each font on your website you should: minimize the HTML male sure to add as many as possible minimize the number of used variants add CSS Explanation: Audit and monitor your font use: don’t use too many fonts on your pages, and, for each font, minimize the […]
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Which allows for efficient font reuse between pages? WOFF2 fonts The font matching algorithm Revalidation token The local() directive Explanation: Specify revalidation and optimal caching policies: fonts are static resources that are infrequently updated. Make sure that your servers provide a long-lived max-age timestamp and a revalidation token […]
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Currently, Google Optimize does NOT currently allow you to: do heatmap analysis to better understand to user behaviour on your site use your existing goals and metrics in Google Analytics as experiment objectives test new website designs, layouts and content with a subset of your visitors serve experiments to specific […]
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How many times per second do most devices refresh their screens? 60 100 20 35 Explanation: Most devices today refresh their screens 60 times a second. If there’s an animation or transition running, or the user is scrolling the pages, the browser needs to match the device’s refresh […]
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How can you make the job a lot simpler for the browser? Create more complex CSS Follow the style guide Add more parents Change the selector to a class
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Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account? Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats. Create two accounts: one […]
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To deliver the fastest possible time to first render, you should minimize the number of: critical resources CSS classes critical JavaScript functions critical HTML classes Explanation: To deliver the fastest possible time to first render, we need to minimize three variables: The number of critical resources. […]
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Why can an intermittently available mobile network result in a poor experience? Enabling WiFi reduces battery life It uses more data Some assets might not be loaded It is less secure than WiFi Explanation: Your browser behaves as if it has connectivity when, for whatever reason, it doesn’t. […]
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The App shell helps with: Making the full page load faster Creating a fully optimized site Making transitions between pages faster Improves elements of the UX Explanation: An application shell is the minimal HTML, CSS, and JavaScript powering a user interface. The application shell should: Load fast Be […]
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What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent? YouTube Analytics AdWords Reporting Video Performance Data Google Brand Lift
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What percentage of video views on YouTube come from mobile devices? More than 60% More than 75% Almost 15% Almost 25% Explanation: Between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew 38.5%. […]
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What is the Google Network? The term that embodies all of the places where your AdWords ad can appear. A network of partner websites that will show your AdWords ad. A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear. The collective term […]
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TrueView video discovery ads run on: The Search Network and the Display Network The YouTube Network YouTube videos and YouTube search pages The Display Network Explanation: TrueView Video Discovery ads appear on YouTube-related videos search results pages; the video opens on a YouTube watch or channel page, Video […]
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What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience? You can tell a personal brand story. You can set up a video campaign in just a few minutes. You can reach a targeted audience on […]
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What are the three components in the YouTube ecosystem? Fans, publishers, and producers Brands, publishers, and advertisers Creators, agencies, and publishers Fans, creators, and advertisers
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An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her? There is no minimum $100.00 $2 $5 Explanation: There’s no minimum amount that you have to spend. Instead, you set an average daily […]
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If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Sales and purchase intent lift Clicks, calls, and sign-ups […]
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An advertiser is charged for viewing a TrueView in-display ad when someone: shares the ad clicks and views the first frame of the ad watches the entire ad watches a TrueView in-stream ad after watching a TrueView in-display ad Explanation: Your ad consists of a thumbnail image from […]
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Cards are a great way to increase engagement with your video ad or brand. Where do you create cards? Bumper ads Google Ads YouTube Google Preferred Explanation: Cards are created in YouTube and show on a per-video basis, on both desktops and mobile devices. You can provide […]
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Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data? […]
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Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration? Mastheads Bumper ads TrueView ads Google Preferred
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Why is average view frequency important to measure? It lets you continually track conversions It tells you how many people are viewing the ad It shows you how engaged people are with the ad It shows how often the average person sees or interacts with the ad or […]
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Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters? Mobile and Tablet options Scheduling and Delivery Budget Bidding […]
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TrueView in-stream ads can appear on: YouTube Mastheads the Google Play Store Google search results and YouTube watch pages YouTube watch pages or the Google Play Store YouTube mastheads Google search results and YouTube watch pages YouTube watch pages and mobile video mastheads Explanation: […]
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TrueView in-stream ads and in-display ads appear, respectively: before videos and as clickable thumbnails as clickable thumbnails and before videos to the left and right of videos at the top and bottom of videos Explanation: TrueView in-stream ads run on videos served on YouTube or on a collection […]
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Video advertising on YouTube lets you: use free video analytics use pay-per-report analytics and pay for click-through only pay a single monthly fee use pay-per-report analytics and pay a single monthly fee Explanation: YouTube analytics is a free tool. You can monitor the performance of your channel and […]
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Which can’t be added to a TrueView video? A) A mobile app promo B) A ticker tape C) A companion banner D) A call-to-action overlay Explanation: Funny answer! Well, there are two types of TrueView ads (known as formats): In-stream ads run before, during, or after videos on […]
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True or False: IP address exclusion is not available for TrueView campaigns False True Explanations: IP exclusions aren’t available for video campaigns. You can exclude Internet Protocol (IP) addresses by campaign so that all ads in that campaign are blocked from computers and networks associated with those addresses. IP addresses […]
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Which can be done in YouTube Analytics? Check the conversion volume Check engagement reports Check the count of TrueView earned actions Create remarketing lists Explanation: Learn more about the performance of your videos with YouTube Analytics. You’ll get lots of data on your channel and videos through different […]
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In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates? Take it easy — to start, simply go with the default targeting settings while getting used to running […]
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You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory? YouTube AdWords Through a third-party provider Through a Google representative Explanation: Reserve media: Google will set up your campaign and get it ready for launch. But […]
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True or False: More than one YouTube account can be linked to a Google Ads account. True False Explanations: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.You can link more than one […]
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What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding? The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding. The advertiser pays for a click on an ad with CPC bidding, and pays when a user […]
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Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe? A one-off video in which the brand is highlighted A creator video in which the brand’s message is integrated or shared via a “shout […]
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True or False: You can use contextual targeting with videos. False True Explanation: Contextual targeting is the process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Depending on your video ad format, you can show your video ads based on […]
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Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives? Your local newspaper […]
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