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An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

  An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:     perform well on the Display Network because it contains […]

The post An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will: appeared first on Certification Answers.



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“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

  “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:   watches the ad twice in a row   hovers their finger over the ad for at least 2 seconds   watches the ad for at least 2 seconds   expands or interacts with the ad   Explanations: Lightbox […]

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Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

  Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?     Conservative targeting   Aggressive targeting   Google Analytics   Ad Preview and Diagnosis tool   Explanation:   There are two types of Targeting optimization: “conservative” and “aggressive” (known also as Display Campaign Optimizer). “Aggressive” […]

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If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

  If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:   while using other mobile apps on the same mobile or tablet device   while browsing and using Google Maps   when they enter search terms for products like yours on a mobile device   each time they […]

The post If you’re using remarketing to reach people who’ve used your mobile app, they see your ads: appeared first on Certification Answers.



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If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?     A) Cost-per-day (CPD)   B) Target cost-per-acquisition (CPA)   C) Viewable cost-per-thousand impressions (vCPM)   D) Cost-per-view (CPV)     Explanation:   If you’re interested in increasing your brand awareness, […]

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On the Display Network, enhanced cost–per–click (ECPC) automatically:

  On the Display Network, enhanced cost–per–click (ECPC) automatically:     sets bids to maximize your conversion value while trying to reach an average return on ad send   sets bids to help you get as many conversions as possible   sets bids to help you get the most clicks within your target spend amount […]

The post On the Display Network, enhanced cost–per–click (ECPC) automatically: appeared first on Certification Answers.



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In-market audience targeting consists of people:

  In-market audience targeting consists of people:     who are currently researching options and actively considering buying a product or service like yours   who are interacting with contextually relevant content   whom you’ve reached through remarketing   who are in your overall target demographic group   Explanations:   Targeting in-marketing audiences lets you […]

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Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

  Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:     the keywords and bid match   the keywords and topics […]

The post Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when: appeared first on Certification Answers.



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Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

  Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:   reach men, women, and children of all ages who need any kind of athletic shoes   reach shoppers who are ready to buy right away   increase brand awareness   sell high-end running shoes to […]

The post Your client who sells sports shoes might choose to target a custom affinity audience if he wants to: appeared first on Certification Answers.



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Which bidding type is only available for ads on the Display Network?

  Which bidding type is only available for ads on the Display Network?   Viewable cost-per-thousand impressions (vCPM) Target cost-per-acquisition (CPA) Cost-per-view (CPV) Maximize clicks   Explanation:   With vCPM bidding, you bid for your ad based on how often it appears in a viewable position on the Google Display Network. You set the max […]

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Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?

  Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?   Search Network Search Network with Display opt-in Display Network Search Network with YouTube opt-in   The old name of […]

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What is the reach of the Google Display Network?

  What is the reach of the Google Display Network?   Over 60 percent of global internet users   Over 40 percent of global internet users   Over 50 percent of global internet users   Over 90 percent of global internet users   Explanation:   The Google Display Network reaches over 90 percent of internet […]

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Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

  Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?   Focus on conversions   Focus on clicks   Focus on engagement   Focus on impressions   Explanation:   Focus on clicks. Use CPC […]

The post Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? appeared first on Certification Answers.



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Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

  Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?    A)  Create one ad group targeted to both remarketing and Shopping  B)  Create separate remarketing and Shopping campaigns  C)  Create a combined remarketing and Shopping campaign D)  Create two […]

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If an advertiser chooses to run ads in image formats, Google will:

  If an advertiser chooses to run ads in image formats, Google will:   display these ads on the Search Network charge an additional fee to serve these ads require that cost-per-thousand impressions (CPM) bidding be used display these ads on the Display Network   Explanation: Image and Video formats are available only on Display […]

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An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

  An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?   A) Bid Optimizer   B) Ad rotation   C) Ad scheduling   D) Frequency […]

The post An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? appeared first on Certification Answers.



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James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

  James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?     Run remarketing campaigns only in that region   Limit the number of times an individual in that region sees […]

The post James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do? appeared first on Certification Answers.



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Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

  Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?   A promotion from a related business, like a bakery   A photo of a bride   A map showing her business location   A quotation about falling in love […]

The post Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads? appeared first on Certification Answers.



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Dynamic remarketing lets an advertiser:

  Dynamic remarketing lets an advertiser:     engage visitors to the website by opening a chat session   show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC   show prior visitors to his site ads that are based on products or services they saw […]

The post Dynamic remarketing lets an advertiser: appeared first on Certification Answers.



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Which ad format is recommended for building awareness?

  Which ad format is recommended for building awareness?     Image ads   Dynamic image ads   Display ads with location extensions   Universal app campaigns   Explanation:   Branding campaigns have a unique goal: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can use […]

The post Which ad format is recommended for building awareness? appeared first on Certification Answers.



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Ms. Pietersen is the deputy principal in a school split across two sites. She travels regularly between the two sites by bus, but is annoyed with the amount of time she wastes traveling. She would like to make better use of her commute time. What can she do?

  Ms. Pietersen is the deputy principal in a school split across two sites. She travels regularly between the two sites by bus, but is annoyed with the amount of time she wastes traveling. She would like to make better use of her commute time. What can she do?     A) She can use […]

The post Ms. Pietersen is the deputy principal in a school split across two sites. She travels regularly between the two sites by bus, but is annoyed with the amount of time she wastes traveling. She would like to make better use of her commute time. What can she do? appeared first on Certification Answers.



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Gsuite Gratis Cupon Google apps 2018


Gsuite Gratis Cupon Google apps 2018
Hoy vamos a ver como conseguir GSuite o Google Apps GRATIS en el 218. O si lo deseas puedes ir directamente a probarlo.
Y si además de querer probarlo unos días gratis quieres un 20% de descuento el primer año usa estos códigos de descuento al darte de alta:
Cupones Gsuite – códigos promocionales Google Apps
Códigos promocionales G Suite Basic
Códigos promocionales G Suite Business
¿Que es Google Apps for Works o GSUITE?
Google Apps , o ahora GSUITE con su reciente cambio de nombre, es un paquete de productividad basado en la nube para tu negocio que te ayudará a completar tu trabajo independientemente del lugar en que estés y del dispositivo que utilices.
Contiene: Correo, Google Calendar, Google Drive, Google Docs y mucho más.
Con una cuenta de empresa puedes tener tus usuarios. Podras usar gmail cómo correo electrónico con tu dominio hasta en drive.
Google Apps tiene todas las herramientas de Google y permiten tanto a particulares como empresas disponer en un solo panel de administración acceso a todos los servicios, pudiendo acceder al mismo varios empleados a la vez.
Así que podras crear nuevos documentos en diferentes formatos, guardarlos en la nube, editarlos entre varios trabajadores y compartirlo de forma pública o privada a un cliente específico. Incluso, podrás conectar con tus clientes a través de videoconferencias donde podrás participar hasta un máximo de 15 personas.
Motivos para probar Google Apps for Works
Con Gmail for Work, puedes obtener correo electrónico personalizado con tu dominio y mucho más.
Ayuda a los empleados a agilizar el trabajo y a colaborar de forma más rápida y eficiente.
Millones de empresas de todos los tamaños ya lo utilizan.
Google Apps Gratuito
Con estos códigos podrás usar Google apps gratuito durante un tiempo.
Gsuite Gratis
Podrás usar G suite gratis para poder evaluar la herramienta de Google.
Google apps GRATIS – Descargar y bajar Cuentas para Pc , Android y Celular
En este 2018 podrás usar GSuite GRATIS y descargar y bajar cuentas para PC, Móvil (Tanto Android como celular), podras usarlo estés donde estés.
Google apps for work GRATIS
Con este código tu podras usar Google apps for work gratis unos días para evaluarlo.
G-suite gratuito
Con esta promoción podrás usar G-suite gratuito durante un tiempo.
Gsuite Free
You will can use Gsuie Free some days.
Google apps FREE account alternative
You will have Google Apps free accounts in english and all languages. With this coupons you can use google apps FREE account . No exist Google apps free alternative . The more similar is Microsoft office online version.
Google apps for work free
With this cupon you will can use Google apps for work free some days.
Google Apps for Works GRATIS – Pruebalo
Si además de probarlo unos días gratis quieres un 20% de descuento el primer año usa estós códigos de descuento al darte de alta:
Búsquedas relacionadas:
Google apps movil Gratis
Tambien tenemos para tu celular.
Google apps standard gratis
Podrás comprobar la Google apps standard gratis durante un tiempo.
Google apps standard edition
También tenemos Google apps standard edition
Google apps 10 cuentas gratis
Google nos proporciona unas cuentas gratis para probar la herramienta durante un tiempo.
Conseguir G suite gratis
Podrás conseguir G suite gratis unos días.
Prueba gratis Google apps
Mediante este cupón prueba gratis Google apps por unos días.
Prueba gratuita Google apps
Con este código tendrás una prueba gratuita Google apps durante un tiempo.


Gsuite Gratis Cupon Google apps 2018

Fuente de la informacion:
http://www.desamark.com/google-apps-gratis/

Waze Local Advanced Assessment Answers

Waze Local Advanced Assessment Answers - Academy for Ads PDF
Waze Local Fundamentals Assessment Answers



How does the Waze Dashboard define the Navigations performance metric?

The number of Wazers who search for your business
The number of Waze users who click “Drive There” or “Go” from an ad unit or location preview
The number of Wazers who see your ad
The number of Wazers who click on your phone number

What additional features are in the Plus dashboard?

History Navigations and Save Clicks
Inbox Impressions
Inbox Action Clicks
All of these

Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

Waze Certified Partner
Waze Preferred Partner
Both
Neither

More than what percentage of drivers using Waze are between 25 and 54 years old?

25%
50%
75%
99%

On which of the following popular branding platforms do people spend the most in-app time per month, on average?

Waze
Pinterest
Snapchat
Twitter

On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

Waze for Brands
Waze Local
Waze Ads
None of these

What is the newest Waze offering?

Connected Citizens Program
Waze for Brands
Waze Local
Waze Carpool

Pricing for both Starter and Plus is based upon what type of model?

CPM
Flat rate
Yearly subscription
Monthly fee

Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?

$10 / $1,000
$100 / $500
$2 / $100
$1/$500

Insights and data allow Waze Local to effectively target drivers by knowing what?

When drivers are visiting your competitors
When drivers are near your business
When drivers are near your business or visiting your competitors.
When drivers are at home or work

Nearly half (46%) of all Waze users have a yearly household income of what amount?

$50K or less
$75K
$90k
$100K or more

How many hours per month do Wazers average on the app?

2
5
6
11

Name the level(s) of Waze Agency partnership?

Certified Partner
Preferred Partner
Certified Partner and Preferred Partner
Waze Local Partner

What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Differentiation from similar businesses in their area
Improved location awareness
Increased navigations to their locations and in-store traffic
All of these

In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

0.3 million
1.3 million
2.3 million
3.3 million

What does Promoted Search offer?

Priority in drivers’ search results
Business logo and address
Both
Neither

How are Waze routes developed to be as efficient as possible?

Crowd-sourcing
Collective GPS tracking
Both of these
Neither

What is our company's mission statement?

Outsmarting traffic, together
Encouraging carpooling
Promoting ride-sharing
Take 50% of cars off the road

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

6
10
12
15

Zero-Speed Takeover displays ads when drivers ________?

Check their phone
Come to a complete stop for more than 3 seconds—safety first!
Search for a business
Begin driving

If you plan to spend less than $100/day, which solution is most suitable for your business?

Waze Local Starter
Waze Local Plus
Both
Neither

On average, what navigational increase do businesses experience when they advertise on Waze Local?

2%
9%
10%
20%

What is the minimum investment requirement for Preferred Partners?

$15k per month for three consecutive months
$45k in the last three months
Either of these
Neither

What does the Waze Dashboard allow you to do?

Manage your Starter or Plus account settings
Track the performance of your campaign
View and edit your Creatives
All of these

Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

Waze Carpool
Connected Citizens Program
Waze Local
Waze for Brands

How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”?

1
2
1.5
0

In what year did Google acquire Waze?

2005
2008
2013
2017

Wazers with 2 to 4 people in their household make up what percentage of overall users?

25%
50%
60%
65%

Which additional ad format does Waze Local Plus offer?

Branded Pins
Promoted Search
Zero-Speed Takeover
None of these

What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Raise their profile
Increase location awareness
Drive in-store traffic
All of these

What do Waze Local ads offer that traditional OOH and billboards lack?

Business name and logo
Business address
Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
Business phone number

What type of additional support do Waze Preferred Partners receive?

Client acquisition
Training materials
Dedicated Account Manager
All of these

What business information do Branded Pins provide when a user clicks on them?

Business locations and store hours
Phone number and special deals
Store hours and phone number
Business locations, store hours, phone numbers, and special deals.

How do you calculate an Ad’s Click-Through Rate (CTR)?

Ad Unit Clicks/Impressions
Impressions/Ad Unit Clicks
Navigations/Ad Unit Clicks
None of these

What is the Waze key user benefit?

Save drivers 30 seconds per day
Save drivers 1 minute per day
Save drivers 2 minutes per day
Save drivers 5 minutes per day

How many people use Waze around the world?

20 million
50 million
75 million
100 million


True or False: More than one YouTube account can be linked to an AdWords account.

  True or False: More than one YouTube account can be linked to an AdWords account.   True   False   Explanations: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.You can link more than one […]

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Waze Local Fundamentals Assessment Answers

Waze Local Fundamentals Assessment Answers
Waze Local Fundamentals Assessment Answers



How does the Waze Dashboard define the Navigations performance metric?

The number of Wazers who search for your business
The number of Waze users who click “Drive There” or “Go” from an ad unit or location preview
The number of Wazers who see your ad
The number of Wazers who click on your phone number

What additional features are in the Plus dashboard?

History Navigations and Save Clicks
Inbox Impressions
Inbox Action Clicks
All of these

Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

Waze Certified Partner
Waze Preferred Partner
Both
Neither

More than what percentage of drivers using Waze are between 25 and 54 years old?

25%
50%
75%
99%

On which of the following popular branding platforms do people spend the most in-app time per month, on average?

Waze
Pinterest
Snapchat
Twitter

On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

Waze for Brands
Waze Local
Waze Ads
None of these

What is the newest Waze offering?

Connected Citizens Program
Waze for Brands
Waze Local
Waze Carpool

Pricing for both Starter and Plus is based upon what type of model?

CPM
Flat rate
Yearly subscription
Monthly fee

Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?

$10 / $1,000
$100 / $500
$2 / $100
$1/$500

Insights and data allow Waze Local to effectively target drivers by knowing what?

When drivers are visiting your competitors
When drivers are near your business
When drivers are near your business or visiting your competitors.
When drivers are at home or work

Nearly half (46%) of all Waze users have a yearly household income of what amount?

$50K or less
$75K
$90k
$100K or more

How many hours per month do Wazers average on the app?

2
5
6
11

Name the level(s) of Waze Agency partnership?

Certified Partner
Preferred Partner
Certified Partner and Preferred Partner
Waze Local Partner

What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Differentiation from similar businesses in their area
Improved location awareness
Increased navigations to their locations and in-store traffic
All of these

In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

0.3 million
1.3 million
2.3 million
3.3 million

What does Promoted Search offer?

Priority in drivers’ search results
Business logo and address
Both
Neither

How are Waze routes developed to be as efficient as possible?

Crowd-sourcing
Collective GPS tracking
Both of these
Neither

What is our company's mission statement?

Outsmarting traffic, together
Encouraging carpooling
Promoting ride-sharing
Take 50% of cars off the road

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

6
10
12
15

Zero-Speed Takeover displays ads when drivers ________?

Check their phone
Come to a complete stop for more than 3 seconds—safety first!
Search for a business
Begin driving

If you plan to spend less than $100/day, which solution is most suitable for your business?

Waze Local Starter
Waze Local Plus
Both
Neither

On average, what navigational increase do businesses experience when they advertise on Waze Local?

2%
9%
10%
20%

What is the minimum investment requirement for Preferred Partners?

$15k per month for three consecutive months
$45k in the last three months
Either of these
Neither

What does the Waze Dashboard allow you to do?

Manage your Starter or Plus account settings
Track the performance of your campaign
View and edit your Creatives
All of these

Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

Waze Carpool
Connected Citizens Program
Waze Local
Waze for Brands

How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”?

1
2
1.5
0

In what year did Google acquire Waze?

2005
2008
2013
2017

Wazers with 2 to 4 people in their household make up what percentage of overall users?

25%
50%
60%
65%

Which additional ad format does Waze Local Plus offer?

Branded Pins
Promoted Search
Zero-Speed Takeover
None of these

What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Raise their profile
Increase location awareness
Drive in-store traffic
All of these

What do Waze Local ads offer that traditional OOH and billboards lack?

Business name and logo
Business address
Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
Business phone number

What type of additional support do Waze Preferred Partners receive?

Client acquisition
Training materials
Dedicated Account Manager
All of these

What business information do Branded Pins provide when a user clicks on them?

Business locations and store hours
Phone number and special deals
Store hours and phone number
Business locations, store hours, phone numbers, and special deals.

How do you calculate an Ad’s Click-Through Rate (CTR)?

Ad Unit Clicks/Impressions
Impressions/Ad Unit Clicks
Navigations/Ad Unit Clicks
None of these

What is the Waze key user benefit?

Save drivers 30 seconds per day
Save drivers 1 minute per day
Save drivers 2 minutes per day
Save drivers 5 minutes per day

How many people use Waze around the world?

20 million
50 million
75 million
100 million


You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

  You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?     Search Network   Display Network only   Display Network with […]

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The dynamic remarketing tag collects data such as:

  The dynamic remarketing tag collects data such as:     affinity group characteristics   number of code snippets   business ID numbers of visitors   types of pages viewed   Explanation:   Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes […]

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You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

  You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?     Use the “Education” business type   Use a custom feed   Include “textbooks” and “study guides” as keywords   Implement the remarketing tag after the body tag     Explanations:   To […]

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Frequency capping gives advertisers the ability to specify a limit to the number of:

  Frequency capping gives advertisers the ability to specify a limit to the number of:     impressions for all viewers   impressions for a unique viewer   clicks for a unique viewer   clicks for all viewers   Explanation:   Repeating explication from previous question. Frequency is the average number of times a unique […]

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You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?     Product page visitors   Past converters   Category page visitors   […]

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Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

  Which ad format is easiest to create and edit, and has the widest reach on the Display Network?   Video ads Display Ads Rich media ads Text ads   Explanation: You can use Text ads on the Display Network also. To reach people with easily customizable messaging, use text ad formats on the Display […]

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Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?     Create one ad group targeted to both remarketing and Shopping   Create a combined remarketing and Shopping campaign   Create two ad groups: one targeted to remarketing and the […]

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Viewable cost–per–thousand impressions (vCPM):

  Viewable cost–per–thousand impressions (vCPM):     applies to all ads that appear in Google Search and on the Display Network   lets you pay only for the impressions that become viewable   lets you bid based on AdWords’ projected views of your ad   counts an ad as “viewable” when 75% of it is […]

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If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?

  If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?   A Translated by an automated tool only B Translated but also locally adapted for the audience C Translated into the native language D Left the same, and not translated […]

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When looking to expand your business internationally on social media, what should you do first?

  When looking to expand your business internationally on social media, what should you do first?   A Treat all social media channels the same B Use popular phrases and memes for that area C Analyse platforms popular in that area D Not advertise at all, as other countries don’t like social advertising  

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Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

  Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.   A accessible | supply chain | legal B affordable | supply chain | language C exciting | customers needs | currency D affordable | customer needs | legal  

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Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

  Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?   A use online tools to help you understand where there’s a strong demand for your products B move the whole business to that country C replicate your current business in as many countries as possible D […]

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Analytics can help optimise your website for which of the following?

  Analytics can help optimise your website for which of the following?   A For different devices, navigation & search B For different devices & social media profiles C For email templates & social media profiles D For navigation, search & video campaigns  

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If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

  If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?   A SEM advertising B Social advertising C Retargeting D Email campaigns  

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When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

  When looking to introduce e-commerce functions to your website, which of the following would be the best first step?   A Build an online store with an integrated payment system B Set up a web-based money transfer software like PayPal C Invest in a new website platform D Use other platforms such as eBay […]

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Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

  Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?   A price B hierarchical C a constantly changing D alphabetical  

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When trying to increase the product sales on your website, one way to achieve this is to_________?

  When trying to increase the product sales on your website, one way to achieve this is to_________?   A send multiple follow up emails once a purchase has been made B show them remarketing ads with a variety of products C provide the customer with relevant suggested purchases D include a pop up on […]

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Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

  Which of these is not a benefit for businesses using fully integrated e-commerce platforms?   A Stock control B Integrated invoicing C The ability to track shipping D Automated complaints process system  

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When creating video marketing content on a budget, what is the first thing you should consider doing?

  When creating video marketing content on a budget, what is the first thing you should consider doing?   A Shooting as much as you can and culling it later B Finding editing software C Finding equipment to use D Planning your content  

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Fill the blank: In the world of display advertising, remarketing is a way to _________.

  Fill the blank: In the world of display advertising, remarketing is a way to _________.   A pay less per click than standard SEM ads B show ads to people before they visit your website C show ads to people after they visit your website D display a pop up on your website when […]

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Which form of targeting would you use to display ads to people who have previously visited your website?

  Which form of targeting would you use to display ads to people who have previously visited your website?   A Search advertising B Reacquiring C Readvertising D Retargeting  

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Retargeting allows you to…

  Retargeting allows you to…   A Target users, based on the specific actions they take on your site B Target people, based on their likes and interests C Appear higher within the search results D Target people before they come to your website  

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When planning your display advertising, what does the word ‘placement’ mean?

  When planning your display advertising, what does the word ‘placement’ mean?   A The exact location of your ad on a particular page of a website B The size and position of your ad C The exact location of your ad on search engine results pages D The position of text within your ad […]

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Which of the following is a benefit of display advertising over search advertising?

  Which of the following is a benefit of display advertising over search advertising?   A Display advertising is cheaper than search advertising B Appearing on relevant websites offering advertising space C Ads can appear at the top of search engine results pages D Display ads are more likely to be clicked on  

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When using display advertising, what could you include in an ad to achieve the goal of driving more sales?

  When using display advertising, what could you include in an ad to achieve the goal of driving more sales?   A Promotions and special offers B Personalised messages C Location specific information D Product shots and detailed information  

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How can your business benefit from video without making one yourself?

  How can your business benefit from video without making one yourself?   A Advertising on other people’s videos B Commenting on other people’s videos C Sharing other people’s videos D Interacting with other people’s videos  

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If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?

  If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?   A Change the colours to be more eye-catching B Change how much your branding is shown in the video C Update the description to tell […]

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Why is it important that you set goals when planning your display ad campaigns?

  Why is it important that you set goals when planning your display ad campaigns?   A To help determine the best way to collate customer data B To help determine the performance and allow for optimisation C To help determine where your budget will be spent D To help determine the performance of your […]

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When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

  When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?   A Paid advertising B Pay for followers C Follow all of your competitors’ followers D Overuse hashtags  

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Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

  Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?   A Apps allow you to send push notifications B Apps are easy to access on the app store C Apps generally work on more mobile devices […]

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Why is social media a great tool for your business to build trust and engagement with your audience?

  Why is social media a great tool for your business to build trust and engagement with your audience?   A You can share offers and discounts exclusively to your following B You can share blogs from other businesses to cover more than what you do C You can share honest reviews about your product […]

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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

  Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?   A Your audience’s data B Your audience’s interests C You audience’s available income D Your audience’s offline behaviour  

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When building a website for a business, what type of design should it have in order to be “mobile friendly”?

  When building a website for a business, what type of design should it have in order to be “mobile friendly”?   A A scaled design B A visual design C A responsive design D An integrated design  

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Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

  Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?   A Answer The Public B AdWords Editor C Facebook business manager D SEM Rush  

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When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

  When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?   A Ask your audience what they search for when looking for similar products B Use the Google Keyword research tool or Bing Keyword research tool C Use a tool to harvest the keywords your competitors are using […]

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“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?

  “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?   A Writing engaging online copy B Keeping the target audience in mind C Understanding the user journey D Being consistent in your approach to copy  

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Which of the following would be described as a good business goal to set for your social media campaigns?

  Which of the following would be described as a good business goal to set for your social media campaigns?   A Increase staff morale B Increase audience engagement C Increase customer satisfaction D Increase overall profit  

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When looking to promote your products and services locally, what are the benefits of using search engine ads?

  When looking to promote your products and services locally, what are the benefits of using search engine ads?   A Everyone uses search engines B You can target ads to a specific geographic area C You can target ads to specific genders D Search ads are cheaper than display adverts  

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A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:

  A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:     the entire new line of non-stick cookware   a specific pan within the new line […]

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What does remarketing allow you to do? (Choose 2)

What does remarketing allow you to do? (Choose 2)     Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web   Send client emails   See how many people bought your product after seeing the ad   Tailor your ads to users […]

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In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

  In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)     YouTube.com   Any mobile site or mobile app   Mobile sites that are part of the Google Display Network   google.com     Explanation:   The Display Network is a collection of websites—including specific […]

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How does an extension work on a Display ad?

  How does an extension work on a Display ad?   It extends the ad below the fold   It adds extra information, like a location or phone number   It extends the length of the ad placement   It adds a testimonial   Explanation: AdWords shows one or more extensions with your ad when […]

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Which functionality applies to HTML5 ads?

  Which functionality applies to HTML5 ads?     They’re easy to update but require plug-ins   They use interactive content stored in containers and rendered in browsers   They’re easy to update and don’t require plug-ins   They can’t be viewed on mobile devices   Explanations:   HTML5 has many new syntactical features. HTML5 […]

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Which practice would be acceptable under Google’s editorial and technical requirements?

  Which practice would be acceptable under Google’s editorial and technical requirements?   Including a generic phrase like “Buy products, click here” Linking to a site that’s under construction Promoting documented copyrighted content Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com   Explanation: Google restricts the […]

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SEMrush Technical SEO Exam Answers 2018 PDF

SEMrush Technical SEO Exam Answers 2018 PDF To check and document your level of technical SEO knowledge. You will be asked 34 questions. You are allowed 40 minutes for the exam. To pass the exam, you need to score at least 70%.   Get Certified in SEMrush Technical SEO Now!       What is […]

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Which is a good example of a question to better understand the client’s primary motivating factor for using AdWords?

  Which is a good example of a question to better understand the client’s primary motivating factor for using AdWords?     “How will this impact your business long-term?”   “What is your budget?”   “Who else needs to be involved in this decision?”   “When do you want to get started?”    

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Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

  Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?   US$13   US$11   US$12   US$14   Explanations:   ECPC looks for […]

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Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

  Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?   Using 1 conversion code snippet with cross-account conversion tracking Using multiple conversion code snippets with single-account conversion tracking Combining the accounts for streamlined reporting Setting up automated conversion […]

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Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

  Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?     Ad group data that you customize with the Report Editor   Average position metric from the top movers report   Ad average position metric from the paid & […]

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You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

  You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?     Create 2 separate campaigns that include a mix of brand […]

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