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Facebook for Journalists Certificate Exam Answers 2018

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Facebook for Journalists Certificate Exam Answers 2018

Facebook for Journalists Certificate Exam Answers  
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of the following is the starting point to access a wide range of Facebook services?
  • Profile
  • Page
  • Wall
  • News Feed
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of the following should journalists be wary of when searching for Instagram photos and videos by location?  
  • People can geotag their photos with any location they want, even if that is not where they are.
  • Photos disappear once the Instagrammer is offline.
  • It’s not possible to search for photos by location.
  • The oldest posts from a location appear first.
  According to “How Journalists Can Best Utilize Facebook and Instagram,” what does the “embed code” of Instagram posts reveal?
  • It tells you the upload time and date.
  • It identifies the latitude and longitude where the photo was taken.
  • It tells you the time and date a photo was taken.
  • It tells you all of these.
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of these tools lets journalists show their audience a scene from all angles?
  • 360 Video
  • Facebook Live
  • Video Tags
  • Instagram embed code
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which tool allows you to post videos, gather insights, and have a unified inbox for Facebook, Instagram and Messenger messages?
  • Facebook Creator App
  • CrowdTangle
  • Facebook Live
  • Author Tags
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of the following does Facebook Live enable journalists to do? (Choose three.)
  • Go live without an Internet connection.
  • Schedule a live video.
  • Pin comments on a live video and interact with viewers in real time.
  • Show breaking news as it happens.
  According to “How Journalists Can Best Utilize Facebook and Instagram,” where can you connect with journalists and learn their best practices on Facebook?
  • News, Media & Publishing Group
  • Facebook Community Standards page
  • Instagram Blog
  • Help Center
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of the following is a great way for journalists to connect a post with a common theme?  
  • Adding one or two hashtags.
 
  • Polling.
  • Adding several author tags.
  • Entering notes.
  According to “Connect and Engage With Your Audience Using Facebook Live,” it’s essential to do which of the following when using Facebook Live?  
  • Broadcast only content that you own or have the rights to, including any material being performed.
 
  • Sit close to the stage to livecast a great concert.
  • Link to a TV broadcast of your favorite show.
  • Broadcast from a desktop computer, never a phone.
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following is a great way to engage an audience?  
  • Solicit questions, then do a live Q&A broadcast.
 
  • Record the interview before broadcasting it.
  • Geotag your video.
  • Use the Graph API for your broadcast.
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following allows journalists to broadcast with a pro camera or multi-camera set-up?  
  • Facebook Live API
 
  • An app on a mobile phone
  • Facebook Pages Manager app
  • Facebook 360 video
  According to “Connect and Engage With Your Audience Using Facebook Live,” what is the maximum length of a Facebook Live broadcast?
  • 4 hours
  • 30 minutes
  • 5 minutes
  • 6 seconds
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following is true of a Facebook Live broadcast?  
  • You can save and publish the video, along with a description.
 
  • The video is deleted as soon as the live broadcast ends.
  • You can provide a description before the live broadcast but you can’t change it later.
  • You can broadcast Facebook Live for up to 30 minutes, max.
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following are recommended best practices for using Facebook Live? (Choose three.)
    • End the video abruptly.
 
  • Close the video clearly, telling viewers when your next broadcast is, if possible.
  • Let people participate with comments and questions.
  • Tag the location of your video.
    According to “Connect and Engage With Your Audience Using Facebook Live,” what should journalists include with each Facebook Live video?  
  • A description
 
  • Credits
  • A script
  • All of these
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following is true of Facebook Live?  
  • It requires a connection that is faster than 10 mbps.
 
  • It works great on a 3G signal.
  • It cannot be used on Wi-Fi.
  • If the Go Live button is grayed out, you’re good to go.
  According to the course “Connect and Engage With Your Audience Using Facebook Live,” which is a recommended best practice?  
  • Use the first couple minutes of the live broadcast to introduce the people on the broadcast.
 
  • Jump right in to the action; no description or introductions.
  • When you’re done, just stop broadcasting.
  • Keep it short; under 2 minutes.
  According to “Immersive Storytelling With 360 Photo and Video,” which of the following statements are true of VR content? (Choose two.)
    • You can interact with VR content on the Facebook News Feed.
 
  • You can view VR content using a VR headset.
 
    • You can record a video from your headset.
 
  • VR content allows greater interactivity than 360 content.
    According to “Immersive Storytelling With 360 Photo and Video,” how can viewers recognize immersive content on the News Feed?  
  • It features a special “360” icon.
 
  • The image is larger and more colorful than regular images.
  • Audible instructions are provided when viewers click on the image.
  • All of these are ways to recognize 360 content.
  According to “Immersive Storytelling With 360 Photo and Video,” how can you interact with 360 content? (Choose three.)  
  • You can drag the mouse cursor to see different perspectives of 360 photos or video on a computer.
  • You can tilt your smartphone or tap and drag to see different perspectives of 360 photos or video.
 
    • You can use a Gear VR or Oculus Rift headset to view 360 photos or video on your News Feed.
 
  • You can use a Gear VR or Oculus Rift headset, with an app, to view 360 photos or video.
    According to “Immersive Storytelling With 360 Photo and Video,” how can you produce 360 photos?
    • You must have a special app or software package to create 360 photos.
 
  • With an iPhone, you can simply take photos in panoramic mode. When you upload the to the News Feed, the photos will be converted to 360 automatically.
 
  • You must have a special camera to create 360 photos.
  • You should work with a production agency to create 360 photos.
  According to “Immersive Storytelling With 360 Photo and Video,” how can you produce 360 videos?
    • 360 videos can be created the same way as 360 photos.
 
  • 360 videos require special equipment, stitching tools and filming techniques.
 
  • 360 videos can be created easily with any smartphone.
  • 360 videos must be created by production agencies with specialized skills.
  According to “Immersive Storytelling With 360 Photo and Video,” using the Guide feature in 360 videos does what?  
  • It lets you highlight points of interest in the video.
 
  • It determines the exact points that viewers will see in a 360 video.
  • It adds directional signs overlaid on the video.
  • It promotes the 360 video on the News Feed.
  According to “Immersive Storytelling With 360 Photo and Video,” which Facebook feature lets you identify the parts of the 360 video that people spent the most time watching?
    • Ad Targeting
    • Embed Video
    • Guides
 
  • Facebook Insights Heatmap
    According to “Immersive Storytelling With 360 Photo and Video,” why does camera placement matter?  
  • Where you place the camera is where you place the viewer.
 
  • People look best when you shoot from ground level looking up.
  • Moving the camera quickly gives the video a realistic feel.
  • Obscure angles will make the people in your 360 content appear flat.
  According to “Use Facebook Groups to Engage Your Audience,” what are some of the benefits groups provide? (Choose three.)  
  • Build an engaged community and spark meaningful conversations
  • Gain valuable insights about your audience
  • Nurture and reward loyal audiences and contributors
 
  • Share all of your content to increase viewership
  According to “Use Facebook Groups to Engage Your Audience,” what task is a group admin unable to do?
    • Manage group settings (ex: change the group name, cover photo, or privacy settings)
    • Approve or deny membership requests and posts
    • Remove posts and comments
 
  • Group admins can do all of these things
    According to “Use Facebook Groups to Engage Your Audience,” what should journalists do if a group member shares information or a tip that leads to a news story?
    • Use that information without attribution to protect the group member’s privacy
 
  • Post a link in the group and thank those who helped
 
  • Make the user an admin of the group
  • Try to source the information somewhere else because groups are off the record
  According to “Use Facebook Groups to Engage Your Audience,” which of the following is not a privacy setting available for a group?
    • Public
    • Closed
    • Secret
 
  • Confidential
    According to “Use Facebook Groups to Engage Your Audience,” how can news organizations best add a level of certainty about who is joining a group while growing the group?
    • By only inviting known audience members
    • By researching every user who requests to join a group
    • By requiring a small fee to join a group
 
  • By asking a set of vetting questions
    According to “Use Facebook Groups to Engage Your Audience,” which of the following is not true about connecting Pages and groups?
  • When linked, admins can post in the group as the Page identity
  • All groups connected to a Page appear on the Page’s groups tab
  • Connected Pages are listed when visiting the group surface
  • A group can be linked to a Page after the group has been created
  According to “Use Facebook Groups to Engage Your Audience,” what can admins do when a group member violates group rules?
  • Turn off a member’s ability to comment on posts
  • Turn off a member’s ability to share his or her own post
  • Remove the member from the organization’s groups in a single click
  • Group admins can do all of these
  According to “Use Facebook Groups to Engage Your Audience,” which of the following is not an effective way to handle conflict in groups?
  • Create clear, positive guidelines from day one and use these guidelines to keep members accountable
  • Respond immediately to members who post upsetting comments
  • Moderate conflict quickly before it escalates to reset the tone of the conversation
  • Turn off comments to stop escalation