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Google My Business Basics Assessment Answers 2019

Google My Business Basics Assessment Answers 2019
https://www.certificationanswers.com/en/category/google-my-business-basics-assessment-answers/
Google My Business Basics Assessment Answers
Learn how to use your free Google My Business to create listings that will stand out when customers search online.
https://academy.exceedlms.com/student/path/3382


1.)
What can you use to write applications that manage a Google My Business account and location data?
  • Google My Business application programming interface (API)
  • Google My Business with AdWords location extensions
  • Google My Business website builder
  • AdWords Express

2.)
How can business owners benefit from using AdWords Express with their Google My Business listing?
  • They can create and manage a website in AdWords Express right from the Google My Business profile.
  • It gives them the ability to instantly verify their business through AdWords Express.
  •  
  • They can log into AdWords Express right from their Google My Business profile to create an ad campaign.
  •  
  • They can add their business listing to Google Maps.

3.)
Lamin has requested and is awaiting his verification code, when he realizes he needs to edit some of his business information. What should he do next?

    • Call Google support so they can edit his business information
    • Edit his listing and enter the verification code when he receives it
    • Re-start the process to claim his listing and request a new verification code

  • Edit his listing and request a new verification code


4.)
Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?

    • Use the shopping center’s name as the business name

  • Use the core business name, as it appears in the real world

  • Add the store code to the business name
  • Include the name of the shopping center in the business name

5.)
Jessica has claimed and edited her listing, but she is still not seeing her changes live on Google Search. What step does she need to complete to finalize her listing?

    • Account verification
    • Create a Google My Business owner account

  • Business verification

  • Link her account with AdWords

6.)
Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?

    • She can ask her customers to provide the information as part of their review.

  • She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.

  • She can review her AdWords Express account to see what ads she has connected to her listing.
  • She can review the call information to see how many customers are calling her directly from their online search.

7.)
You just created a new product and want to get in front of potential customers who use Google Search and Maps. What is the most suitable Google My Business tool you can use to accomplish this?

  • Messaging
  • Posts
  • Analytics
  • Website builder

8.)
Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?

    • He can respond to customer reviews about his products so they know about the products he has to offer.
    • He can update his business listing so the brand name appears in his information.

  • He can add photos of the new products so customers will see them when they search online.

  • He can review customer interactions in insights to see what his customers are searching for.

9.)
Bob owns a small café with a Google My Business listing, but he’d also love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?

    • Posts
    • Messaging

  • Website builder

  • AdWords

10.)
You are using Google My Business to promote your restaurant online and attract new customers. What feature can you use to encourage new people to try you out?

    • Dynamic ads
    • Insights

  • Customer reviews

  • In-search call button

11.)
You made changes to your business listing, but Google flagged the edits as pending. What do you need to do so your updated information appears in your listing?

    • Complete a change of information form

  • Review the information and make any necessary changes

  • Delete your information and resubmit it
  • Submit a request to Google for approval

12.)
What are the verifcation options for businesses with 10 or more locations?


  • They can import and verify their locations in bulk.

  • They will have to enter and verify their locations individually.
  • They can enter their location information in bulk, but will have to verify each location individually.
  • They only need to verify one location, and the rest will be automatically verified.

13.)
Juan wants to claim an existing listing for his business. What does he need to do to get started?

    • Log in to Google My Business, search for, and select his listing

  • Request a verification postcard with a code to access his listing

  • Start a new listing and request to merge it with the existing listing
  • Click on the listing and start editing his business information

14.)
The Google My Business messaging tool allows customers to reach business owners through what type of communication?
  • Video chat
  • Text messaging
  • Bulletin boards
  • Email

15.)
You just started using Google My Business and you want to see how many of your customers have been interacting with your business online. What feature can you use to access this information?
  • Location tracking
  • AdWords Express
  • Google My Business data reporting
  • Insights



Adwords Display Brand Controls Basics Assessment Answers 2018

Adwords Display Brand Controls Basics Assessment Answers 2018
Adwords Display Brand Controls Basics Assessment Answers
Learn the ways Google places ads on content, questions to determine what kind of content is appropriate for your brand, and how you can use Google’s brand controls to achieve your unique brand appropriateness goals.
https://academy.exceedlms.com/student/path/2856


1.)
How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?
  • Submit your off-brand list to your Google support or sales rep to enter into the system.
  • Create an account level keyword exclusions list.
  • Exclude each off-brand keyword in each of your campaigns.
  • Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.


2.)
To be eligible for advertising, which of the following must videos comply with?
  • Search Network Policies
  • Nothing
  • AdSense Program Policies
  • Advertiser friendly content guidelines

3.)
Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
  • Site exclusions
  • Topic exclusions
  • Content exclusions
  • Subject exclusions

4.)
These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
  • Google Display Network Policies
  • YouTube Partner Program
  • AdSense Program Policies
  • YouTube Community Guidelines


5.)
A Partner Program channel can serve ads on YouTube once it reaches 100 views.
  • True
  •  
  • False


6.)
Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?
  • Keyword exclusions
  • Placement exclusions
  • Site exclusions
  • Topic exclusions

7.)
Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
  • Site exclusions
  • Topic exclusions
  • Subject exclusions
  • Content exclusions

8.)
How does Google determine which content is suitable for advertising on the Display Network?
  • It categorizes content into three categories: low, medium, and premier.
  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  • Publishers tell Google which content is suitable for ads.
  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.


Hubspot Selling Sales Services Answers 2018

Hubspot Selling Sales Services Answers 2018 .
Hubspot Selling Sales Services Certification Exam Answers
The Selling Sales Services course will teach you how to package, price, and sell sales services to your existing clients. In addition to the on-demand videos, you’ll see examples of HubSpot Agency Partners doing this successfully. Each class is full of actionable tips and processes you can make your own.


Packaging and Pricing Sales Services

Let’s say your estimated hourly cost is $30 per hour. Assuming an average utilization rate of 60%, what’s your adjusted hourly cost?

$50 per hour
$80 per hour
$48 per hour
$18 per hour

True or false? CRM implementation services tend to be project-based work.

True — this service requires a disproportionate amount of up-front effort.
True — all technical-type services should be packaged into a project model.
False — it’s best to use a retainer-based model because this service requires an ongoing, steady level of work.
False — there are no guidelines for what type of model to use. It depends entirely on the client situation.

True or false? Sales services should always be packaged as a retainer-based model.

True
False

Let’s say your adjusted hourly cost is $60 per hour. Assuming an average overhead of 30%, what’s your effective hourly cost?

$18
$138
$78
$200

Fill in the blank: A business typically doesn’t need sales services until it’s consistently ____________ .

attracting high levels of monthly traffic
using inbound marketing for at least one year
generating leads
closing new customers

Packaging and Pricing Sales Services

True or false? Sales organizations are generally more sensitive to price than other business functions.

True
False

All of the following are considered recurring sales services EXCEPT:

Sequence creation and reporting
MQL and SQL definition
SLA reporting
Email template creation and reporting

Your boss is insisting that every sales service should use a project model. What is a proper response?

“While a project model typically makes sense for CRM implementation and sales and marketing alignment services, a retainer can be better for sales enablement services.”
“Projects should only be used as a last resort. This model only provides short-term work and often leads to scope creep.”
“A project model is best used for sales enablement services. CRM implementation and sales and marketing alignment should be retainer-based.”
“You’re right. We should strive to use projects for every sales service because they’re easy for the client to understand and can lead to a long-term retainer.”

Which of the following is typically considered a non-recurring sales service?

Lead scoring
Lead quality reporting
HubSpot Sales Pro setup
Prospecting analysis and support
A and C
B and D
A, B, C, and D

Which engagement model does the following statement describe? “This model has the advantage of tying together the whole revenue funnel, however, your clients will view your marketing and sales engagement as one entity.”

A stand-alone sales retainer
An integrated sales-with-marketing retainer
A workshop model
A project model

Selling Sales Services to Your Clients

True or false? It’s important to engage with the CEO, head of sales, or head of marketing when you’re selling sales services.

True
False

True or false? All of your existing marketing clients are a good fit for sales services.

True — no matter your client’s business, everyone can use sales help.
True — after working with a client for one month, you should always pitch sales services.
False — start with your existing clients, but look specifically for clients who are already generating leads.
False — it’s best not to mix marketing and sales services. Create a separate persona and avoid selling sales services to your existing clients.

True or false? When dealing with sales services, start with activities that won’t directly impact deals.

True — it’s best to start with simple activities that make a sales rep’s life better.
True — in fact, you should never provide services that impact deals directly.
False — you should always start with activities that impact deals so your client can see results quickly.
False — the only way the client’s marketing and sales teams will see positive results is to start with activities that impact deals.

When selling sales services, all of the following are tips to follow EXCEPT:

Create a new persona for sales services clients
Take advantage of the HubSpot Sales tools
Keep it simple
Have a sales expert on your team

Providing sales services benefits your agency in which of the following ways?

Improves revenue growth
Improves client retention
Differentiates your agency
All of the above

True or false? With value-based pricing, you generally charge the same rate to all clients, regardless of perceived value.

True
False
Fill in the blank: If your client’s sales reps are struggling to engage prospects and identify helpful content, you should offer _______ services.
CRM services
sales and marketing alignment services
sales enablement services
All of the above

When offering sales services that include the HubSpot Sales tools, what type of clients should you look for?

Clients who use Google Apps or Outlook 365.
Clients who are either unhappy with their existing CRM, not using a CRM, or are already using the HubSpot CRM.
Clients who use HubSpot Marketing Enterprise.
A and B.
A, B, and C.

In order to qualify whether or not your client is a good fit for sales services, you should evaluate all of the following EXCEPT:

Their technology
Their sales team structure
Their sales process
Their role
Their marketing team structure

Fill in the blank: When determining your client’s needs, you should understand whether the need is centered around _____________ .

people, reporting, or alignment
people, processes, or systems
processes, management, or systems
enablement, people, or systems


Hubspot Delivering Sales Services Answers

Hubspot Delivering Sales Services Answers

 

The Delivering Sales Services course will teach you how to offer sales services as a way to deliver strong ROI to your clients and increase your retainers. In addition to the on-demand videos, you’ll see examples of HubSpot Agency Partners doing this successfully. Each class is full of actionable tips and processes you can make your own.

 

 

 

 

Sales and Marketing Alignment

 

Which of the following is NOT a good criterion for an ideal buyer profile?

Geographic location
Size of company
Industry or vertical
Job title

 

Looking at the matrix below, what should your client do when prospects fit into the highlighted quadrant?

Have sales make immediate contact
Have marketing nurture
Offer group-based resources
Avoid investing too many resources

 

 

True or false? If your client sells into multiple industries, they should have an ideal buyer profile for each.

True
False

 

The processes for creating an ideal buyer profile and creating a buyer persona are essentially the same except for one key difference. What is it?

Buyer personas are optional, but every company needs to have at least one ideal buyer profile.
Ideal buyer profiles are static, but buyer personas need to be continually updated.
Ideal buyer profiles only includes demographic information, while buyer personas should include information about a person’s goals, fears, and challenges.
Buyer personas should be created primarily by the marketing team, while ideal buyer profiles should be created primarily by sales.

 

Looking at the matrix below, what should your client do when prospects fit into the highlighted quadrant?

Have marketing nurture these leads
Offer group-based resources
Avoid investing too many resources
Hand off to sales and have sales make immediate contact

 

Looking at the matrix below, what should your client do for leads that fall into the highlighted quadrant?

Have marketing nurture
Avoid investing too many resources
Have sales make immediate contact
Offer group-based resources

 

Looking at the matrix below, what should your client do when prospects fit into the highlighted quadrant?

Have marketing nurture
Offer group-based resources
Avoid investing too many resources
Have sales make immediate contact

 

True or false? Your client can only have one buyer persona per ideal buyer profile.

True
False

 

CRM Implementation

 

When implementing HubSpot CRM for a client, should you help them create custom properties?

Yes - help them create as many as they need for the information they want to know about their contacts.
Yes - but focus primarily on properties to hold information connected to their buyer personas and the way they qualify leads.
No - it’s better to teach them about the standard properties and then add custom properties later, after they already understand the basics.
No - while adding custom properties is an option, creating new properties early on can lead to confusion and disorganization later.

 

You have a client that you think would benefit from using HubSpot CRM. When you suggest this to them, they say, “I like the idea of using a CRM, but I don’t think my reps will remember to record their activities in it.” What's the best way to respond to address this concern?

“No worries--we can use the Tasks feature to send reminder emails to your reps so they don’t forget.”
“Good point--maybe HubSpot CRM isn’t a good fit for you.”
“Good point--let’s make sure we set up a time to train your reps so they understand the value of recording their work in the CRM.”
“Not a problem--HubSpot CRM automatically records emails and calls so reps don’t have to.”

 

You have a client who is already using HubSpot’s marketing platform and wants to try out HubSpot CRM. How do you get them started?

By going to hubspot.com/crm and creating a CRM account
By adding the CRM to their existing portal
Reach out to your Channel Consultant to create a new portal that includes marketing and CRM
Have your client contact HubSpot Support to enable this in their portal

 

Which of the following is NOT a standard report on the Sales Dashboard?

Deal Forecast
Sales Performance
Deal Leaderboard
Productivity

 

You are implementing HubSpot CRM for a client who doesn’t use Gmail or Outlook for their emails. What is the best way for their team to log their emails in HubSpot CRM?

Using the email functionality on the contact record to send emails from inside the CRM
Manually logging emails in the CRM
Importing the email messages in bulk
Using the CRM’s bcc and forwarding addresses

 

Fill in the blank. Before a client can start tracking their active sales inside HubSpot CRM, they need to customize their _____________.

lead views
buyer personas
deal stages
sales process

 

Collecting a client’s contact data together to import can be a daunting task. What is the BEST way to position this job to your client?

Point out importing is actually just a small part of the full implementation process.
Remind them that the outcome will be worth the trouble.
Present it as an opportunity for them to organize and validate their data.
Tell them that it’ll be a lot of work but it’s unavoidable.

 

Sales Enablement

 

You want to help your client automate their sales rep email follow up. Which tool would be most helpful?

The Workflow tool because this will allow marketers to take over and nurture leads for the sales reps.
The Meetings tool because this will allow prospects to easily set up time with a sales rep.
The Sequences tool because this will allow sales reps to schedule a series of targeted emails to send over time.
The Documents tool because sales reps can see which content to send next to the prospect.

 

True or false? One of the biggest challenges of successful sales enablement is creating enough content. Most companies don’t have enough content for the sales team to be able to send prospects in the buying process.

True
False

 

True or false? Your client’s sales reps should use HubSpot Sales to track when a message has been opened or clicked as a way to understand when a prospect signals their interest.

True
False

 

All of the following are tactics to help your client engage with their prospects, EXCEPT:

Track contacts who are in-market for their services
Convert website traffic into leads
Make it easier for prospects to book meetings with your client’s sales reps
Tailor and template email outreach messages

 

You’re teaching a client how to handle content management and creation. How should the sales team be involved during this process?

Only in the beginning. Gather the content that the sales team is currently using, and then let the marketing team take it from there.
Throughout the process. Determine the content the sales team has produced, involve them in future content creation and in providing feedback to the marketing team.
Not at all. When it comes to content, you should only focus on working with your client’s marketing team to determine which content the sales team needs.
At the very end. This is when you should present the content analysis to the sales team and make sure they know which content they should use moving forward.

 

 

Hubspot Delivering Client Success Answers

Hubspot Delivering Client Success Answers

 

The Delivering Client Success course will help you improve your client delivery process. In addition to the on-demand videos, you’ll receive resources such as templates and questionnaires to help you put what you learn into practice.

 

 

Completing a Content Audit with Clients

 

Which of the following should you review with your client during your goal setting workshop?

  • A.) Discuss any discrepancies in your questionnaire findings
  • B.) Explain how inbound marketing will help your client reach these goals
  • C.) Ask about your client’s soft goals
  • D.) B and C
  • E.) All of the above

 

True or false? You should set up a meeting with your client to go through your content audit findings and recommendations.

True - it’s always good to report back findings to client as they happen on a daily basis.
True - you should report all your finding and recommendations to your client once you’ve completed the entire content audit.
False - your client‘s time is limited. Just send them the report and move on.
False - it’s best to send the content audit after you’ve created your strategy plan so that you client doesn’t have to review two separate documents.

 

Why is it so important to show your client quick wins?

Quick wins will help you manage client expectations.
It's not important to show your clients quick wins in the beginning of the engagement.
Quick wins help show immediate value and ROI to your clients.
Quick wins are the only way to build client trust.

 

You’re in the process of identifying the content your client current has. Which of the following should you include in this audit?

A.) Email newsletters
B.) Direct mail
C.) Videos
D.) Proposal templates
E.) A and C
F.) A, C, and D
G.) All of the above

 

Asking questions to determine a piece of content’s format, age, and accuracy happens during which step of a content audit?

Categorizing content
Providing recommendations to the client
Evaluating the performance of content
Identifying existing company content

 

True or false? Most clients won’t have much content to review. Therefore, you should only provide a content audit for clients who you know have a lot of content on their website.

True

False

 

Your new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you find a printed brochure with pricing details and customer testimonials. How should you evaluate the performance of this content?

A.) Talk to sales reps who have used this brochure to see if it’s helpful in the sales process.
B.) Speak to your client’s customers who have previously interacted with this content to get their feedback.
C.) Include this piece of content in your audit, but you can only evaluate the performance if it’s available online as well.
D.) Share the brochure with the other members of your agency to get an unbiased opinion on the effectiveness of the content.
E.) A and B
F.) C and D
G.) All of the above

 

Goal Setting and Assessments with Clients

 

True or false? You should only have the CEO, CMO, and main point of contact complete the stakeholder questionnaire.

True - only the key stakeholders like the CEO and CMO will have a say in setting goals. Therefore only they should complete the questionnaire to get a true reflection of the company's goals.
True - while you can ask more members on the team informally about their goals, only the CEO, CMO, and your main point of contact should complete the formal questionnaire.
False - it depends. If this client has over 50 employees, you should only involve the CEO, CMO, and main point of contact.
False - have several managers from different departments complete the questionnaire. This will help you in identifying the differences and similarities in everyone’s views on company goals.

 

Which of the following questions will help you understand your client’s soft goals?

What is your current cost per lead?
What is your sales target for the next quarter?
What does success look like to you?
What are your marketing goals?

 

You’re in the process of goal setting with your client and they tell you they haven’t been tracking data. How should you proceed?

It’s not uncommon for clients to have difficulty tracking numbers, so accept this and move along to the next step.
Make a note of this and share it with your client. When you look back on your goals, you’ll be able to help your client recognize there was no data to use as a benchmark when setting initial goals.
Start tracking your client’s performance now and wait three months to get data before setting any goals.
Base the client’s goal on your other client’s performance who are in a similar industry.

 

Fill in the blanks: An example of a ________ goal is to grow revenue this quarter by 10%. While developing a new service offering in the next year is an example of a ________ goal.

business, sales
sales, business
sales, marketing
business, marketing

 

The goals you set with your client should be all of the following, EXCEPT:

Documented
Specific
Based on their competitor's performance
Approved by the client

 

Creating a Strategy Plan for your Clients

 

Fill in the blanks: A strategy plan should ALWAYS be linked to your client’s ___________ .

content audit
corporate identity
goals
previous marketing initiatives

 

All of the following are reasons why a strategy plan is important, EXCEPT:

It helps you manage your client’s expectations.
It gives you direction to achieve your goals.
It allows you to identify the tactics you’ll use.
It outlines when you’ll have meetings with your clients.

 

Which of the following documents BEST helps guide your strategy plan for your client?

The content audit checklist.
The SLA that was completed during the sales process.
The invoice that was sent to client.
The meeting agenda template.

 

True or false? You should wait to give your client the buyer persona questionnaire until you hold an in-person workshop. You don’t want their answers to influenced by others on their team, or by external research.

True
False

 

What are the four main items to highlight in your strategy plan?

Goals, timelines and delivery, social media profiles, and promotional tactics
Goals, identified campaigns, timelines and delivery, and points of contact
Goals, identified campaigns, timelines and delivery, and promotional tactics
Goals, identified campaigns, cost, and promotional tactics

 

True or false? It’s important for your client to sign-off on the persona document.

True - they need to sign off the document because the client is always right.
True - you shouldn’t proceed without having their feedback and sign-off.
False -it’s not important because it’s an agile document so it will change all the time. Showing them the document now will cause unnecessary confusion.
False - they don’t need to look at the document, since you’ll be doing the marketing work for them. Only show them if they ask.

 

Delivering and Demonstrating Value to your Clients

 

What should you do with your client’s ideas for work that are outside of the original project scope?

Tell the client you cannot action them
Put them into a list for the future
Ignore them
Implement them immediately to show your value

 

Your monthly reports should be all the following EXCEPT:

Aligned to the goals you set with the client
Paired with the metrics your client needs to see in the report
Focused only on numbers
Comprehensive and easy to understand

 

True or false? During your quarterly review meeting, it’s okay if things haven’t gone 100% as planned. However, only highlight things that didn’t go well to your client if it was something out of your agency’s control.

True
False

 

 

 

 

 

Adwords Video Brand Controls Basics Assessment Answers 2018

Adwords Video Brand Controls Basics Assessment Answers 2018
Adwords Video Brand Controls Basics Assessment Answers
Learn the ways Google places ads on content, questions to determine what kind of content is appropriate for your brand, and how you can use Google’s brand controls to achieve your unique brand appropriateness goals.

AdWords Video Brand Controls Basics Courses


  1. How Google places ads on content Recommended
  2. We know you’re thoughtful about how your brand is shared with the public. So are we. In this course, we’ll cover the safeguards Google has in place to determine which content is suitable for advertising.
  3. Brand controls for AdWords video campaigns Recommended
  4. Show your ads on content that’s aligned with your brand. In this course, we’ll review the controls available in AdWords video campaigns to choose the types of content on which you want your ads to run.

Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?
  • Placement exclusions
  • Keyword exclusions
  • Topic exclusions
  • Site exclusions

Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
  • Topic exclusions
  • Site exclusions
  • Subject exclusions
  • Content exclusions

A Partner Program channel can serve ads on YouTube once it reaches 100 views.
  • True
  • False

Which of the following is an effective brand control to avoid placements on religious content with an AdWords video campaign?

  • Topics
  • Types
  • Categories
  • Subjects

Which of the following is an effective brand control to avoid placements on content for adult audiences with an AdWords video campaign?

  • Sensitive subjects
  • Categories
  • Digital content labels
  • Topics

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

  • YouTube Partner Program
  • YouTube Community Guidelines
  • AdSense Program Policies
  • Google Display Network Policies
Which of the following is an efficient way to avoid off-brand placements with AdWords video campaigns?

  • Exclude each off-brand placement in campaign-level settings.
  • Enter your off-brand list to the excluded column in AdWords.
  • Create account-level placement exclusions for the off-brand placements.
  • Submit your off-brand list to your Google support or sales rep to enter into the system.

To be eligible for advertising, which of the following must videos comply with?

  • Nothing
  • Search Network Policies
  • Advertiser friendly content guidelines
  • AdSense Program Policies

How does Google determine which content is suitable for advertising on the Display Network?

    • Publishers tell Google which content is suitable for ads.
    • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.

  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

  • It categorizes content into three categories: low, medium, and premier.

How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?
  • Exclude each off-brand keyword in each of your campaigns.
  •  
  • Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
  •  
  • Submit your off-brand list to your Google support or sales rep to enter into the system.
  • Create an account level keyword exclusions list.

Hubspot Client Management Certification Exam Answers

Hubspot Client Management Certification Exam Answers

 

Exam

  • There are 20 questions.
  • It should take an hour to complete.
  • You must answer 15 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to finish the exam.

 

 

 

Fill in the blank: While all stages of the client lifecycle are important, the _________ stage is especially critical because it’s the first time you’re engaging with a client after they sign on with your agency.

onboarding
post-onboarding and continuing client management
renewal
ongoing management
ending retainer

 

True or false? During the onboarding stage, you should give your client all the information and next steps they need for the entire retainer in one meeting.

True - you should always provide all information in the very beginning to help ease any anxiety your client has about the relationship.
True - by providing all the information in the first meeting, you’ll reduce the need to meet again during the onboarding phase, saving both you and your client time.
False - instead of giving all information in one meeting, spread it out during the first few weeks. This will help keep your clients from getting overwhelmed.
False - avoid giving any extra information to your client unless they specifically ask. This will prevent any unnecessary confusion.

 

Fill in the blank: During the ____________ stage, clients are expecting to see results, so make sure you share quick wins and performance improvements.

onboarding
post-onboarding and continuing client management
renewal
ongoing management
ending retainer

 

Why is documenting your client lifecycle process important?

It helps you review what is and isn’t working in your client journey
It makes employee onboarding and communicating to clients easier
It makes the client lifecycle process more streamlined
All of the above

 

Which of the following is NOT a step to optimizing your onboarding process?

Collect information about your current onboarding process
Review and workshop the onboarding process
Update your existing onboarding process
Send your updated onboarding process to all your clients

 

True or false? In order to review and workshop your onboarding process, you need to get all stakeholders in a meeting to review the current process and identify what works and what doesn’t.

True
False

 

What are some of the ways to use automation in your onboarding process?

Use the HubSpot meeting tool to make it easier to schedule client calls
Create email templates in HubSpot Sales for your account manager to use with their clients
Create email sequences to automate communication to your clients
All of the above

 

True or false? Debrief your past onboarding experiences to understand what worked well and what didn’t.

True - set a meeting with all your past clients to learn what you could have improved on.
True - have an internal meeting for each client moving forward to determine how you can improve the process.
False - only debrief your best clients, since this would be too laborious to do for every client.
False - only debrief clients who cancel their engagement with you, since these are clients you can learn from.

 

True or false? Ongoing client management means simply providing constant communication to your clients.

True
False

 

Fill in the blank: A ____________ is a great way to perform health checks with your clients.

Net Promoter Score survey
service level agreement
business one-page questionnaire
renewal call

 

True or false? It’s important to adopt soft skills to align with your client on a personal level.

True - finding areas of commonality will help you establish trust early on and open the conversation with your client.
True - the most important thing is to make sure your client sees you as a friend. If your client likes you, they’re less likely to fire you.
False - a client is paying you to provide a service, not be their friend. As long as you get the work done, you don’t need to worry about building a relationship.
False - avoid talking to your client about anything besides work, since this ends up wasting valuable time.

 

All of the following are best practices for ongoing client management, EXCEPT:

Schedule calls and create call agendas
Avoid making your client interactions touchless where possible
Be a brand advocate for your client
Help negotiate for your client’s needs

 

Fill in the blank: An account manager should be continually reviewing their client’s account and performing _________ throughout the client’s lifecycle.

health checks
renewal calls
goal setting
alerts

 

True or false? You only need to run a post-call debrief after a cancellation call, not a renewal call.

True
False

 

Your client has expressed concern at you not meeting their digital marketing goals. They expected their sales to grow by 15% and you only achieved a growth of 10%. They’re starting to question whether inbound is the right way to go for their business and you’re unsure whether they will renew or cancel. How should you grade this client’s health?

Red - the client is most likely going to cancel. Prepare your cancellation call with the marketing manager, notify HubSpot, and pass their contact details on to your HubSpot account manager.
Orange - there’s potential for the client to renew or cancel. Even though you’ve seen an improvement in performance, you need to come up with a plan to improve results even more.
Green - you’re confident the client will definitely upgrade or renew. While the client has expressed some concerns, you’ve still improved their performance.
None of the above - you don’t have enough information at this point to grade the client’s health.

 

What are some negative signals to look out for from your client?

A drop in tool usage
Skipping your check-in meetings
A bad attitude
All of the above

 

All of the following are best practices for growing your existing client relationships, EXCEPT:

Keep track of events that are important to your client
Understand your client’s goals and perform ongoing reporting
Regularly review the client’s account with your internal team and client
Adopt a quick wins approach by performing out-of-scope requests

 

True or false? Upsells should only happen during the renewal call.

True - you shouldn’t bring up any upsell opportunities until the renewal, since this will just distract your client.
True - upsells only happen during a renewal, since a client is never willing to pay more for something once they already have a retainer.
False - upsells can happen at any time, you should always be looking for opportunities to add more value for the client.
False - upsells should only happen during monthly or quarterly client reviews. You don’t want to distract from the renewal by presenting new ideas.

 

True or false? When a client asks you to complete tasks outside the scope of the retainer, you should always agree to do them. You want to keep the client happy, even if that means spending more time than they’re paying for.

True
False

 

When identifying which clients are a good-fit for upselling, all of the following criteria is important, EXCEPT:

A client with only 20-50 employees
A client who represents the type of account your agency wants to work with
A client with specific business goals
A client who is financially stable

 

 

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