With a national holiday just around the corner, Garren wants to make sure his latest Search campaign encourages customers already familiar with the brand to complete a purchase in their “I-want-to-buy-moments”.What could he do to include custom messaging that adjusts based on the user’s time and place and which highlights promotional details, such as the number of days remaining for holiday pricing or free shipping?

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With a national holiday just around the corner, Garren wants to make sure his latest Search campaign encourages customers already familiar with the brand to complete a purchase in their “I-want-to-buy-moments”.What could he do to include custom messaging that adjusts based on the user’s time and place and which highlights promotional details, such as the number of days remaining for holiday pricing or free shipping?

• Connect with past customers via remarketing lists for search ads (RLSAs)
• Try Dynamic Search Ads
• Use an ad extension
• Add an ad customizer