Menu

Paige’s Pet Store is deciding on keywords for a new AdWords campaign.How should Paige set up her AdWords keywords?

We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/

Paige’s Pet Store is deciding on keywords for a new AdWords campaign.How should Paige set up her AdWords keywords?


  • Bundle similar keywords together in one ad group based on common themes
  • Use general keywords to reach a specific audience
  • Use negative keywords for terms that are related to pets and animals
  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns