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Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?

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Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?


  • Ideas for keywords he might consider adding to his keyword list
  • Ideas for graphics
  • Ideas for bidding adjustments
  • Address details of local competitors