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Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.What strategy does it sound like she’s working on?
- Using Google Correlate to glean customer insights
- Making a moments map
- Using Google Surveys to understand shopping behaviors
- Using data signals to offer custom messaging
