A click on the URL in Dante’s text ad links directly to a survey page on his website – one that requests personal information including the user’s name and address. He hasn’t been getting many survey responses and has even received some negative feedback via a comment section on the survey page.What tip has he not followed for ensuring a good landing page experience?

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A click on the URL in Dante’s text ad links directly to a survey page on his website – one that requests personal information including the user’s name and address. He hasn’t been getting many survey responses and has even received some negative feedback via a comment section on the survey page.What tip has he not followed for ensuring a good landing page experience?

• Ensure you promote transparency and foster trustworthiness on your site. Be clear about why you’re asking for personal information.
• Make mobile and computer navigation easy. Avoid pop-ups or other features that interfere with navigation of your site.
• Be fast — make sure your landing page loads quickly whether on a mobile device or computer.
• Ensure your site is mobile friendly. Use the test mobile link to determine its mobile effectiveness, so you can make adjustments accordingly.