We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
- Increase the mobile bid adjustment for the campaign
- Decrease the mobile bid adjustment for the campaign
- Increase the number of mobile-optimized text ads
- Decrease the number of mobile-optimized text ads
Explanations:
Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.
Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices
Read more here: https://support.google.com/adwords/answer/2732132?hl=en