We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/
You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing bids for her campaigns, and you're looking for ways to save time and optimize. How can you most effectively do this?
A) Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize clicks bidding to each campaign
B) Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
C) Create 1 campaign and apply target search page location bidding to drive visibility and reservations
D) Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
Explanations:
Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups.
Target CPA automatically sets Search or Display bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. Some conversions may cost more or less than your target. Target CPA bidding is available as either a standard strategy in a single campaign or portfolio bid strategy across multiple campaigns and ad groups. Target CPA bidding was previously referred to as “Conversion Optimizer.”
Read more here: https://support.google.com/adwords/answer/2979071
