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Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
A) reach men, women and children of all ages who need any kind of athletic shoes
B) sell high-end running shoes to competitive marathon runners
C) increase brand awareness
D) reach shoppers who are ready to buy right away
Explanation:
With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead. With custom affinity audiences, the shoe company can define this audience by: using free form interests entered as keywords; and/or using URLs as a proxy for interest bundles.
Read more here: https://support.google.com/adwords/answer/2497941?hl=en
