You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

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You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

 A)  We sell Dark Chocolate

 B)  We Sell dark chocolate

 C)  We sell dark chocolate

 D)  We Sell chocolate

Explanations:

An advanced AdWords feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms. Keep in mind that first letters of keywords will be capitalized when happens.

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