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You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
A) English; the 25-mile radius around the bed and breakfast
B) English; the United States
C) French and English; the 5-mile radius around the bed and breakfast
D) English; southern France
Explanations:
Misleading question. Southern France is a huge area with many airports, stations, ports and also offering tons of different accommodations. Don't think it's a good practice to target tourists who just landed in Nice while your hotel is in Perpignan... 500km away.. I would choose to target 25 miles radius as more cost-efficient option. Anyway, For Google correct answer is English, Southern France.
Radius targeting (also known as proximity targeting or “Target a radius”) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries. This is perfect option for a business that delivers within a selected radius.
Read more here: https://support.google.com/adwords/answer/1722043