We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/
You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
A) CPC Simulator
B) Portfolio Simulator
C) Bid Simulator
D) Keyword Simulator
Explanations:
The bid simulators collect and analyze data from ad auctions on the Search Network and the Display Network while considering information such as Quality Score, keyword traffic, and competition in the ad auction. The tools use this information to estimate how your ads might have performed in terms of key metrics like cost, impressions, clicks, and conversion volume. Remember, the bid simulators can provide insight into how different bids might have affected performance over the past 7 days, but they don't attempt to predict future performance. For instance, if you believe that your ad performance might change significantly in the coming weeks, you’ll want to be careful using bid simulator data to choose your bids.
