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You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?
A) US$2.80
B) US$2
C) US$1.70
D) US$1.80
Explanations:
Welcome back to math classes. Bid adjustments are set by percentages. Say you've got a campaign that performs well on mobile devices with a max CPC bid of US$1. To show your ad to more customers on mobile devices, you increase your bid by 20% for searches on mobile devices, resulting in a final bid amount of US$1.20. here: US$1+US$1*20%+US$1.20*50%=US$1.80
