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You can use target cost-per-acquisition (CPA) bidding to help:
A) get as many clicks as possible within your budget
B) get as many conversions as possible within your budget
C) get as man conversions as possible within a flexible budget range
D) generate more clicks than manual bidding would generate
Explanations:
Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups.
