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Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?
A) Image ads do not perform as well on the Google Display Network
B) It ensures one of the ad formats will win the auction and show on a publisher site
C) It ensures maximum coverage, as some publishers do not accept all ad formats
D) Text ads do not perform as well on the Google Display Network
Explanation:
To reach people with easily customizable messaging, use text ad formats on the Display Network. Text ads are sizeless, so they can run in just about any ad space. The AdWords team is constantly making design changes to help make your text ads more effective.
