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Which is a method for evaluating performance of engagement ads created with the Ad gallery?
A) Funnel Visualization report
B) AdSense reports in Google Analytics
C) Transaction rate
D) Mouseover Rate
Explanations:
See instances where customers place their cursors over your display ad for a second or more. This can help highlight ads that may keep customers’ attention without an actual clickthrough to your website. This usually demonstrates an ad that needs a stronger call-to-action for the customer.
Read more here: https://support.google.com/adwords/answer/2456138?hl=en
