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Which is a best practice for writing an effective text ad?
A) Capitalize the first letter of each word in the headline
B) End the headline with an exclamation point
C) Make sure the headline wraps to two lines
D) Use all capital letters in the headline
Explanations:
In order to make sure all AdWords ads are high quality, every ad must meet high professional and editorial standards. That means no extra spaces, sTrAnGe CAPITALIZATION, or unclear URLs, to name a few.
