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Which is a best practice for creating a mobile-preferred ad?
A) Use the same format and content as you'd use for a laptop ad
B) Put your most important information in the second line of ad text
C) Integrate mobile Flash video ads
D) Use a mobile-optimized landing page
Explications:
Mobile-optimized sites make life easier for mobile users. A mobile-friendly display URL signals to the user that they should expect an enjoyable mobile experience.
Read more here: https://support.google.com/adwords/answer/6373216