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What's a best practice for creating an effective ad with Ad gallery?

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What's a best practice for creating an effective ad with Ad gallery?

A) Create only one ad size for each distinct image
B) Use the same color for the foreground and background of the ad
C) Use one template for all ads
D) Use a color scheme that complements your image and brand

Explanation:

Using images of your products, colors that match your brand, and your logo can help people who see your display ads make a more qualified decision about whether to click them. For example, potential customers can interact with your ads, such as scroll between images and tabs, and watch videos.
Read more here: https://support.google.com/adwords/answer/6223297?hl=en