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What can you learn from attribution reports?
A) The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
B) Budget usage for all Search campaigns, including limitations and opportunities for more traffic
C) The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
D) The number of conversions the same customer completes after clicking on an ad
Explanations:
Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way. Attribution reports can give you detailed information about the paths that lead people to conversions for your business. You can see whether certain keywords assisted conversions that eventually happened through other keywords. This gives you a better sense of your potential customers' conversion paths than just looking at the last-clicked keyword.
Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way.
Read more here: https://support.google.com/adwords/answer/1722023?hl=en