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View-through conversions are only available to:
A) advertisers that have implemented Conversion Optimizer
B) advertisers that have implemented Conversion Tracking
C) advertisers that have opted into the Search Network
D) advertisers that are using AdWords for Video
Explanations:
For a view-through conversion search to occur, the user must completes these steps:
1. User sees a display image or rich media ad on the display network, but does not click on it. 2. User completes a conversion on your site. In order to use use view-through conversions you need a conversion tracking set. Note: View-through conversions automatically exclude conversions from people who’ve also clicked your Search ads.
