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True or False: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.
A) FALSE
B) TRUE
Explanations:
Exact match keyword setting allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. The exact match keyword "bicycle bell" can cause your ad to show only if someone searches for "bicycle bell" or close variations of "bicycle bell" exactly, with no other words.
