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To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
A) addressing consumers needs
B) carrying over the theme of her traditional ad campaign to her online campaign
C) running ads only on mobile devices
D) launching a cross-device campaign
Explanations:
Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for--quickly and effortlessly.
Marketers must focus on three key areas —identifying key moments of intent, delivering on needs in the moment, and measuring all moments — in order to create a customer experience that’s relevant and useful at every touchpoint in this new path to purchase.
