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The keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?
A) Buy flower-arranging books
B) Buy plant books
C) Buy gardening books
D) Buy keyword books
Explanations:
Keyword insertion lets you automatically update your ads with the keywords in your ad group that caused your ads to show. This can help make your ads more relevant to users searching for what you offer. The first letters of each keyword will be capitalized.
Read the line and the query expanded to a broad-matched keyword in the account, “gardening books.” It means, “Gardening Books” is already added and is being triggered when “flower books” is searched. That’s why, added keyword i.e. “Gardening Books” will be fetched and added in the ad copy.
Read more here: https://support.google.com/adwords/answer/2454041