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Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
A) Install a new conversion tracking code
B) Monitor overall changes in clicks received
C) Compare average CPA and conversion rate before and after using target CPA bidding
D) Enable and disable target CPA bidding every other day to observe differences
Explation:
Google AdWords let"s you monitor and analyze data in multiple ways. One of the most simple ways is to monitor your results before and after change you made. Note: you should have enough historical data to do that.
