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An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?
A) affordable underwater digital camera
B) water-proof camera
C) camera for use underwater
D) underwater camera case
Explanations:
Phrase match keyword setting allows your ad to show only when someone's search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after. The phrase match keyword "bicycle bell" can cause your ad to show if someone searches for "bicycle bell," "buy bicycle bell," and "bicycle bell reviews."
A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.
URL: https://support.google.com/adwords/answer/2407784?hl=en