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A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use:
A) viewable cost-per-thousand-impressions (vCPM) bidding
B) target cost-per-acquisition (CPA) bidding
C) cost-per-day (CPD) bidding
D) cost-per-click (CPC) bidding
Explanations:
Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.
An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
Note: Conversion Optimizer is now Target CPA bidding
Read more here: https://support.google.com/adwords/answer/2390684?hl=en
