Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

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Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?   The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments. The strategy behind an App campaign will likely shift over time, […]

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