Certification Exam Answers: May 2020

Philipp ist bei einer Restaurantkette, zu der gehobene Bars gehören, für das Marketing zuständig. Er hat in einem Bulk-Upload eine Bar und das zugehörige Restaurant als separate Standorte hinzugefügt, obwohl sie sich an derselben Adresse beﬁnden. Beide wurden abgelehnt. Was war der Grund für die verweigerte Zulassung?

Wenn eine Google Ads-Kampagne um Standorterweiterungen ergänzt wird, wird eine zusätzliche Zeile in die Anzeige eingefügt. Hierfür muss nur Google My Business mit einem Google Ads-Konto verknüpft werden. Was sehen potenzielle Kunden in einer Anzeige mit Standorterweiterungen?

Welche Aussage über das Attributionsmodell “Zeitverlauf” ist richtig?

Bei Videokampagnen wird die View-through-Conversion der letzten Impression einer Videoanzeige zugeschrieben.

Wie können Sie die in der Spalte “Conversions” gezeigten Daten anpassen?

Mit welchen der folgenden Aktionen können Sie die Conversion-Rate steigern?

Welche zwei Aussagen über Attributionsberichte sind wahr?

Bei welchem der folgenden Attributionsmodelle wird der Kaufprozess der einzelnen Kunden mithilfe von Machine Learning bewertet?

Hanna führt seit ein paar Monaten eine Suchkampagne durch, die sie gern etwas nachbessern würde. Sie hat die bisherige Leistung der Kampagne ausgewertet und möchte sie nun entsprechend optimieren. Welche drei Punkte sind für sie relevant?

Welche drei Verfahren aus der folgenden Liste haben sich für Einzelpersonen und Unternehmen bewährt?

Why is it important for a travel app like YourAdventure to create themed ad groups for speciﬁc oﬀerings such as culinary experiences, guided hikes, and architectural tours?

When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.

Why is conversion tracking critical for Google App campaigns? Select the best answer.

An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign.

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the ﬁrst thing he should do before jumping into Google Ads interface?

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.)

What kind of positive impact will machine learning have on the advertising industry?

How does asset variety help with reach?

Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

Which two options are beneﬁts of using Google Analytics for Firebase? (Choose two.)

Which brand safety measures are in place by default when setting up a Google App campaign?

For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?

Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)

Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

What are two ways marketers can beneﬁt from machine learning in Google Ads? (Choose two.)

What important role does app promotion play in the mobile gaming industry?

Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main beneﬁts of Google App campaigns?

Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main beneﬁts of Google App campaigns?

In what way do Google App campaigns simplify the ad creation process?

When setting up a new Google App campaign, which three settings must be made at the campaign level?

Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three.)

Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)

Machine learning is being incorporated into many marketing activities, but recent research ﬁnds that certain activities are harder to automate. What remains a challenge for machine learning?

Why doesn’t machine learning happen immediately after starting a Google App campaign?

What are the two key components of a high-quality app experience?

What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)

What task could the Market Finder by Google tool help with?

Megan’s setting up a Google App campaign, but she’s not sure how speciﬁc to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?

What are three reasons why a retail company would invest in app promotion? (Choose three.)

Which three technology-related considerations might impact how an app performs by market? (Choose three.)

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within speciﬁc boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.)

As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?

Samira has a travel app named YourAdventure. Why should she create themed ad groups for speciﬁc oﬀerings, such as culinary experiences, guided hikes, and architectural tours?

Which of the following deﬁnitions describes “Events” in relation to app measurement?

What are two reasons why businesses should consider building a mobile app? (Choose two.)

Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do?

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.)

Which statement is true regarding conversion rates between apps and mobile web?

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.)

Match the following building blocks of Google App campaigns with their descriptions.

Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

What are the two most common reasons a ﬁnance company might choose to promote its app?

Google App campaign objectives should depend on which of the following?

What are three ways in which Hiroko can help guide the machine learning powered campaign?

Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

What impact has machine learning made on the marketing industry?

Match the type of business with the most relevant reason “why apps matter.”

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.)

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

Before investing in paid media, a ﬁtness company wants to determine how its new app ﬁts into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review ﬁrst? (Choose three.)

Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

Why should companies with physical locations embrace app usage?

Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.)

Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.

What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.)

What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)

How do the majority of app downloaders discover apps?

Can You Create Your Own Custom Report Template And Share It With Your Colleagues?

The Oppty Sales Intelligence Tool By SEMrush Offers A List Of Local Prospects Qualified Based On:

True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And Photo, Often With Fun Filters And “Stickers” That Disappear After A Short Period Of Time (1-24 Hours).

Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?

A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.

Which two in-app actions are common across a variety of industries? (Choose two.)

Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do ﬁrst?

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are diﬀerent. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

Which app type is the most downloaded on Google Play?

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)

How does machine learning in Google App campaigns beneﬁt both marketers and users?

Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.

What are the four types of ad assets available in Google App campaigns?

Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three beneﬁts might be likely outcomes of this plan? (Choose three.)

How do Google App campaigns help reduce the manual test-and-iterate eﬀorts of advertisers?

Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

Which three statements about machine learning are true? (Choose three.) Select All Correct Responses

Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

What should you keep in mind when selecting events to measure in a Google App campaign?

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct Responses

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

What report might help identify countries in which an app is getting visitors, but isn’t yet localized?

Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)

What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

What are the three tracking solutions for Google App campaigns?

Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?

Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app ﬁrst launches?

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