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Create remarketing lists in Analytics to use in AdWords campaigns
View AdWords click and cost data alongside your site engagement data in Google Analytics
Adjust keyword bids inside Google Analytics
Import Analytics goals and transactions into AdWords as conversions
Explanation:
Linking your AdWords account to your Analytics property lets you see the full customer cycle, from how they interact with your marketing (e.g., seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g., making purchases, consuming content).
Read more here: https://support.google.com/analytics/answer/1033961
Read more here: https://support.google.com/analytics/answer/1033961
