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A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

  A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?   Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network Create a new campaign for every bed she sells in her store Separate them […]

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You can use target cost-per-acquisition (CPA) bidding to help:

  You can use target cost-per-acquisition (CPA) bidding to help:   get as many conversions as possible within your budget   get as many conversions as possible within a flexible budget range   get as many clicks as possible within your budget   generate more clicks than manual bidding would generate   Explanation: Target CPA […]

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Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

  Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:   adjust your client’s budget optimize your client’s keywords optimize your client’s ad text All of the listed answers are correct   Explanations:   Yes, it’s a correct answer in this test. About ROI: Whether you […]

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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

  Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?     To show ads promoting “Sweet & spicy coconut” to people searching for that flavor   To show ads promoting all the […]

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High quality ratings for an ad can:

  High quality ratings for an ad can:     increase its average cost-per-click (avg. CPC) bid   be achieved with an increase in bid   improve its position   increase how often people click on it     Explanation:   Quality Score is an estimate of the quality of your ads, keywords, and landing […]

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According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

  According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?   About 50%   About 10%   Nearly everyone who’s ready to buy   About 20%   Explanations:   According to official Google statements, more than 50 percent of search queries […]

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Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

  Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?     Enhanced cost-per-click (ECPC)   Target outranking share   Target […]

The post Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position? appeared first on Certification Answers.



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