Blueprint Certification Exam Answers - Advertising Core Competencies 310-101

Blueprint Certification Exam Answers - Advertising Core Competencies 310-101

A retailer is planning a campaign for its new season launch with a 60-second video that features upcoming season trends. The advertiser needs to drive awareness and maximize reach among people ages 18 to 39. The campaign is 4 weeks long with a $150,000 budget.

Which strategy should be recommended for this campaign?

• A link ad with canvas via auction buy that optimizes to video views on Facebook and Instagram.
• A carousel ad with video via auction buy on Facebook and Instagram.
• Link ads with video via auction buy on Facebook and Instagram.
• A reach and frequency buy that optimizes to video views on Facebook and Instagram.

 

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A gaming client develops a new mobile app and asks to apply all solutions that will allow the client to grow the user base.

Game description: upgraded Sudoku game available on iOS and Android Target group: Women 25-50, active, who play while traveling or during free time

Which three solutions should be recommended to the client? (Choose three.)

 

• Use the mobile app installs objective preferably with carousel format or video to boost the attractiveness of the advertisement
• Implement Facebook SDK for both Android and iOS to control campaign results
• Implement app events to measure lifetime value of users and create custom audiences
• Target the potential user with a video view campaign and retarget those who have seen the advertisement
• Use the Page post engagement campaign with video to engage with potential users

   

When creating a campaign in Power Editor, what action must be taken first?

• Set a daily budget
• Set a lifetime budget
• Choose an objective
• Select the target audience

 

An advertiser recently ran a Website Conversions campaign on Facebook. They implement the Facebook pixel and track the Add to Cart, Initiate Checkout, and Purchase events. After the campaign the advertiser needs to determine their return on ad spend (ROAS). Which metric should the advertiser use to determine the ROAS?

• Checkouts conversion value
• Purchase conversion value
• Initiate checkout conversion value
• Adds to cart conversion value

 

Which two resources should be used specifically when creating ads on Facebook? (Choose two.)

• Facebook for Business
• Business Manager
• Facebook Help Center
• Power Editor
• Ads Manager

 

An advertiser has five different images to run a carousel ad unit. The correct objective has been chosen. At which level should the advertiser create the carousel ad unit?

•  Ad Account Level
• Ad Level
• Ad Set Level
• Campaign Level

 

An advertiser needs to run ads with the Brand Awareness objective.

At which level can the advertiser set this?

• Ad Level
• Account Level
• Ad Set Level
• Campaign Level

 

A client is about to launch a new gaming app and wants to run a campaign to drive app installs. The client needs to make sure that Facebook delivers the best results for the campaign.

What is the first step that the client should take before running the campaign?

• Install the Facebook pixel on the client's website
• Get screen shots of the client's app
• Add the Facebook login to the client's app
• Add the Facebook SDK to the client's app

 

An advertiser is creating a campaign and needs to see the potential size of the audience they selected.

At which level of the campaign creation process should the advertiser be able to see this information?

• Ad Set Level
• Ad Level
• Campaign Level
• Ad Account Level

 

An agency is working with 10 clients who actively advertise on Facebook. The agency needs to make sure that the right people have the correct access to the client's ad accounts.

Which tool should the agency leverage to meet this requirement?

• Business Manager
• Page Dashboard
• Audience Manager
• Power Editor

 

A large fashion retailer sells its shoes exclusively to women in the UK online. The retailer has been running a Facebook acquisition campaign for the past 6 months. During the past 2 months, the brand's customer sales have decreased. The retailer needs to create a new audience that closely resembles the customers that are already buying from its website.

Which audience matching tool should the retailer use?

•  Saved Audience
• Custom Audience
• App Activity Audience
• Lookalike Audience

 

Within the Facebook campaign structure, what can be controlled at the ad level?

•  Ad placement
• Budget
• Ad creative
• Target audience

 

A client is running a website clicks campaign through the auction on Facebook and has two ad sets with almost exactly the same target audience.

Which issue does this create for the advertiser?

• The advertiser is unable to leverage a Website Custom Audience.
• The ads compete against each other when the campaign starts.
• Each advertisement is able to reach only half the selected audience.
• The advertiser is unable to change the target audience once the campaign starts.

 

An agency has a new client. The client wants to use their own ad account but needs to give access to the agency.

Which tool should the client use?

•  Business Manager
• Page Settings
• Ads Manager
• Power Editor

   

A brand wants to leverage its sponsorship of a major league baseball team that has reached the playoffs. The brand has shifted its TV budget and needs to achieve mass reach on this key date.

Using the Facebook family of apps, which recommendation should be provided to this brand to achieve this goal?

• Use Facebook video with custom audiences to reach existing customers
• Use oCPM bidding to target the core audience and optimize for reach
• Run a reach and frequency campaign to a broad target audience
• Use Facebook core targeting to run ads to people who support the team that the brand sponsors

 

A major bank in the UK is transitioning to a mobile service only. The bank needs to drive adoption of its new app among 50% of its existing customer database by the end of the year.

Which Facebook advertising strategy should the bank use to meet these requirements?

•  Use the most appropriate Partner Category segments for finance with link ads
• Use link ads targeted to people within proximity of the brick and mortar banks
• Use a Custom Audience with Mobile App Install Ads
• Use broad interest targeting with Mobile App Install Ads

 

A brand is selling shoes through a website and needs to track the number of sales that result from someone seeing or clicking on an ad on Facebook.

What should be implemented to get this information?

•  Facebook pixel
• Facebook Business Manager
• Facebook SDK
• Facebook Audience Network

 

A start up brand offers premium cosmetics. The organic products are NOT tested on animals and have been proven to improve skin health. The customer has a small, growing, and very loyal customer base. The brand also has an internal creative team that specializes in video.

The brand has two key objectives:

1. Continue to build brand awareness across the Facebook family of apps and services 2. Make sales via its ecommerce store  

Which strategy should be used to meet these two objectives?

• Use Facebook custom audiences to target customers with video ads on Instagram
• Use Dynamic Ads to retarget people who have put items in a basket but did not purchase online
• Use video ads across both Instagram and Facebook with the brand awareness objective and retarget using Dynamic Ads
• Run video ads on Instagram with a call to action and custom audiences to target people who have visited the website

 

An advertiser is running a campaign on Facebook and has multiple images to use. The advertiser is aware of the benefits of video. However, the advertiser does NOT have a video asset and needs to create a video from the images they have.

Where should the advertiser navigate to perform this task?

 

•  Campaign Level
• Ad Level
• Ad Set Level
• Ad Account Level

   

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You want to customize your class site and make it more visually interesting.

You want to customize your class site and make it more visually interesting.

• Further customize your homepage by adding content to your welcome message.
• Insert an image from Drive to the right of your text box.

Hint: Please use New Google Sites to complete this question. If you find yourself on the old Google Sites homepage, please click through to "New Google Sites" from the menu on your left. You've decided to create a website for your history class so you can consolidate teaching resources, distribute letters for parents, and share extraordinary pieces of coursework.

Hint: Please use New Google Sites to complete this question. If you find yourself on the old Google Sites homepage, please click through to "New Google Sites" from the menu on your left.

You've decided to create a website for your history class so you can consolidate teaching resources, distribute letters for parents, and share extraordinary pieces of coursework.

• In Google Sites select a blank template and create a site called History with 2xxxxxx-1. On the homepage include the following text:
• Welcome to the History with North Falls Grade 8 site. Here you will find all the resources you need to enhance your journey through the amazing decades of the recent and distant past.
• Create a new page called Letters under the homepage, and include the text:
• You'll be able to find links to reading material, assignment information, and consent forms for field trips, and any other information you may need throughout your history studies this year.
• Add the document North Falls Consent Form from Drive to the Letters page.
• Create a page called Coursework under the homepage and add the following text:
• Happy time-travelling!
• When the site is complete share it with your colleague Mr. Schneider and give him edit access.

You want your students to do a presentation on a book of their choice by a contemporary American author. Before they start the project, you want to get a list of the books selected by each student.

You want your students to do a presentation on a book of their choice by a contemporary American author. Before they start the project, you want to get a list of the books selected by each student.

• In the Lesson Plans folder in Google Drive create a new spreadsheet titled Book List.
• Share it with class@myeducert.org so they can edit the file.

You want to create a new lesson plan for your English class on the topic of American novelists.

You want to create a new lesson plan for your English class on the topic of American novelists.

• Using Google Docs, create a new document in the Lesson Plans folder in Google Drive.
• Name the document American Novelists.
• Add the following content as the start of a possible lesson plan.

American Literature
Grade: 10
Duration: 1 class period  
Lesson title: American Novelists

Lesson summary: Students will be introduced to some of the key authors, texts and themes in American literature from the 20th- and 21st-century.

Students will discuss their favourite genres, authors and books, and at the end of the lesson, will be asked to think of a suitable novel by a contemporary American author on which they will do a book report.

You want to allow your colleague, Mrs. Brady, to access and edit your Resources folder so she can help you develop your classroom resources.

You want to allow your colleague, Mrs. Brady, to access and edit your Resources folder so she can help you develop your classroom resources.

• Share your Resources folder with Mrs. Brady so she can edit the contents

You need to set up folders in Google Drive to help organize your classroom.

You need to set up folders in Google Drive to help organize your classroom.

• Create a folder in Google Drive called Admin.
• Within the Admin folder create two folders labeled Lesson Plans and Resources.